# Edsel D.

> Sr. UX Product Designer - Visual Design

Profile: https://flows.cv/edsel

I'm an interaction designer with a passion for telling stories. Sr. UX product designer at Roku with an emphasis on design systems 🎨 using AI ✨

## Work Experience
### Sr. UX Product Designer - Visual Design @ Roku Inc.
Jan 2021 – Invalid Date | Santa Clara, United States
Working on the design system and visual side of Roku's ad platform called OneView.

### Creative Director @ Vudo - Movies & TV
Jan 2014 – Jan 2020 | Sunnyvale, United States
Led creative design team, established design systems, supported brand redesigns, and managed design workflow for video platforms.

### Art Director @ Vudo - Movies & TV
Jan 2017 – Jan 2019 | Sunnyvale, United States
Scaled design team, defined brand direction, managed designers, and increased productivity and revenue.

### Senior Visual Designer - User Experience @ Vudo - Movies & TV
Jan 2013 – Jan 2017 | Sunnyvale, United States
Created UI for multiple platforms and provided visual direction for marketing.

### Freelance Designer @ Creative Circle
Jan 2014 – Jan 2016 | San Francisco Bay Area, United States
Supported UI/UX for mobile apps and websites for various clients.

### Web Designer @ The Moment
Jan 2012 – Jan 2014 | San Francisco, United States
Created responsive layouts and style guides for Fortune 500 brands and agency partners.


## Education
### Bachelor of Fine Arts
Academy of Art University


## Contact & Social
- LinkedIn: https://www.linkedin.com/in/edseldilag/
- Email: mailto:edsel@placeholder.flows.cv

---
Source: https://flows.cv/edsel
JSON Resume: https://flows.cv/edsel/resume.json
Last updated: 2026-02-03