Acting Product & Design Lead: Stepped into a hybrid leadership role to oversee the complete product lifecycle, maintaining high-velocity delivery and cross-functional momentum during a period of organizational transition

Strategic Platform Evolution: Architected a modular, configurable foundation for the platform, transforming the user experience into a scalable system that significantly improved implementation cycles and product flexibility

Growth & Commercial Partnerships: Collaborated closely with executive leads across Sales, Marketing, and Credit to align the product roadmap with core business drivers, contributing to key enterprise account wins and long-term customer retention

Operational Transformation: Modernized internal ways of working by introducing lean product rituals and async-first communication strategies that improved team alignment, transparency, and execution

Strategic Leadership at Scale: Served as a Principal Individual Contributor (IC6) for a global support ecosystem, leading high-stakes product initiatives designed to serve billions of users and millions of businesses across Meta’s family of apps.

Revenue-Driven Product Strategy: Partnered with cross-functional leadership to define and execute complex prioritization and automation strategies, directly optimizing global support workflows to protect and unblock high-value revenue streams.

Executive Influence & Organizational Culture: Authored long-term strategic narratives presented at the highest levels of leadership, while spearheading cross-continental branding initiatives and mentoring senior designers to foster a more resilient, design-forward culture.

Led research and design for a cloud-native banking platform, directly contributing to the successful launch of Chase Bank in the UK.

Designed a modular, "Lego-brick" financial system allowing banks to rapidly configure loans and credit products. Managed a small team and reported to the CEO, delivering two distinct Design Systems for bank-facing and consumer-facing platforms.

Designed AI-driven B2B tools to detect online misinformation, focusing on UI/UX for complex data-heavy interfaces.

Sole designer, leading UX for a healthcare platform connecting private patients with NHS (public healthcare) practices; supported successful fundraising.

Founded and grew a design and content agency serving global brands including Rolls-Royce, Jaguar, and Citrix.

Designed a global sales system used by 600+ staff across 3,000 locations.

Redesigned the e-commerce platform, contributing to a 100% turnover increase within 6 months.

Designed "Zurich Bank," one of the UK’s first customer-focused online banking platforms.