# Ed Thomas

> Product Design Leader | ex-Meta

Location: Brooklyn, New York, United States
Profile: https://flows.cv/edthomas

With 25 years of experience — ranging from early-stage 'zero-to-one' builds to operating as a Principal Designer (IC6) at Meta — I bridge the gap between high-level business strategy and technical execution.

While I’ve worked at the highest levels of Big Tech, my heart is firmly in the startup world. I love the energy of small, focused teams where design isn't just a department — it’s a competitive advantage.

I see myself as the glue between high-level business strategy and technical execution. Whether I’m stepping up as a de facto Product Lead to double a team's shipping speed or architecting systems for 3 billion users, my goal is always the same: to cut through the noise and jargon to find the human story at the center of the product.

I don’t just design features; I spot the structural flaws and systemic trade-offs that automated tools or less-experienced eyes often miss. I treat AI as a powerful force multiplier to handle the 'busy work' of design, which frees me up to focus on the truly hard problems: deep discovery, complex logic, and the stakeholder diplomacy required to keep a team aligned and moving forward.

## Work Experience
### Product and Design Lead @ OakNorth Credit Intelligence
Jan 2023 – Present | New York, United States
Acting Product & Design Lead: Stepped into a hybrid leadership role to oversee the complete product lifecycle, maintaining high-velocity delivery and cross-functional momentum during a period of organizational transition

Strategic Platform Evolution: Architected a modular, configurable foundation for the platform, transforming the user experience into a scalable system that significantly improved implementation cycles and product flexibility

Growth & Commercial Partnerships: Collaborated closely with executive leads across Sales, Marketing, and Credit to align the product roadmap with core business drivers, contributing to key enterprise account wins and long-term customer retention

Operational Transformation: Modernized internal ways of working by introducing lean product rituals and async-first communication strategies that improved team alignment, transparency, and execution

### Product Designer @ Meta
Jan 2022 – Jan 2023 | London, England, United Kingdom
Strategic Leadership at Scale: Served as a Principal Individual Contributor (IC6) for a global support ecosystem, leading high-stakes product initiatives designed to serve billions of users and millions of businesses across Meta’s family of apps.

Revenue-Driven Product Strategy: Partnered with cross-functional leadership to define and execute complex prioritization and automation strategies, directly optimizing global support workflows to protect and unblock high-value revenue streams.

Executive Influence & Organizational Culture: Authored long-term strategic narratives presented at the highest levels of leadership, while spearheading cross-continental branding initiatives and mentoring senior designers to foster a more resilient, design-forward culture.

### Head of Product Design @ 10x Banking
Jan 2021 – Jan 2022 | London, England, United Kingdom
Led research and design for a cloud-native banking platform, directly contributing to the successful launch of Chase Bank in the UK.

### Product Design Lead @ OakNorth
Jan 2020 – Jan 2021 | London, England, United Kingdom

### Product Design Lead @ 11:FS
Jan 2019 – Jan 2020 | London, United Kingdom
Designed a modular, "Lego-brick" financial system allowing banks to rapidly configure loans and credit products. Managed a small team and reported to the CEO, delivering two distinct Design Systems for bank-facing and consumer-facing platforms.

### Head of Product Design @ Factmata
Jan 2018 – Jan 2019 | London, United Kingdom
Designed AI-driven B2B tools to detect online misinformation, focusing on UI/UX for complex data-heavy interfaces.

### Product Design Lead @ Doctaly
Jan 2015 – Jan 2018 | London, United Kingdom
Sole designer, leading UX for a healthcare platform connecting private patients with NHS (public healthcare) practices; supported successful fundraising.

### Director @ Doubleshot
Jan 2006 – Jan 2018 | London, United Kingdom
Founded and grew a design and content agency serving global brands including Rolls-Royce, Jaguar, and Citrix.

### Senior UX/UI Designer @ Regus
Jan 2010 – Jan 2016 | Slough, United Kingdom
Designed a global sales system used by 600+ staff across 3,000 locations.

### Senior Designer @ The Dune Group
Jan 2007 – Jan 2012 | London, United Kingdom
Redesigned the e-commerce platform, contributing to a 100% turnover increase within 6 months.

### Senior Designer @ Zurich Insurance Company Ltd
Jan 1998 – Jan 2004 | London, United Kingdom
Designed "Zurich Bank," one of the UK’s first customer-focused online banking platforms.


## Education
### BSc Hons in Software Technology: Human Computer Interaction
University of Bath


## Contact & Social
- LinkedIn: https://linkedin.com/in/ed-thomas

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Source: https://flows.cv/edthomas
JSON Resume: https://flows.cv/edthomas/resume.json
Last updated: 2026-02-23