# Eduard Penkov > Lead Product Designer | 0→1→ Scale | YC & A16Z-Backed | edpenkov.com Location: San Francisco, California, United States Profile: https://flows.cv/eduard Portfolio: http://edpenkov.com Product designer crafting 0→1 and scalable product experiences. Led design at Aura Health through 10x user growth (meditation app → mental health platform), then joined Distill as founding designer to build AI-powered search from ground up. Shipping fast, thinking systematically, and turning ambiguous problems into delightful products. ## Work Experience ### Product Designer @ NUMI (Y Combinator) Jan 2023 – Present | San Francisco, California, United States Numi provides outsourced design services for Y Combinator startups. ### Founding designer @ Distill Jan 2024 – Jan 2025 | Нью-Йорк, Соединенные Штаты Америки Distill builds AI-powered profiles for people and companies, enabling users to analyse shared connections and create personalised email outreach campaigns among other high-value discovery and research tasks. • Helped scale and shape the product into an AI-powered search platform, designing end-to-end experiences across search, Gmail plug-in, and outreach workflows for discovering people and companies. • Built a unified visual language across product and marketing. • Worked closely with the team on extensive user interviews, usability tests, and feedback calls, translating insights into the roadmap and shipping priorities. ### Lead Product Designer @ Aura Health Jan 2020 – Jan 2024 | San Francisco, California, United States During my 4 years at Aura, I have played a major role in transforming the company from an app with meditation tracks and music to an all-in-one mental health platform. • Conducted over 600 experiments and achieved significant improvement in all metrics. • Designed and managed company projects such as 1-1 personal coaching, live streaming, community products, B2B enterprise platform, AI therapist. • Successfully launched a few crowdfunding campaigns. • Created the unique visual identity and comprehensive design system for all products. • Hired and led small team of designers. Starting as a freelance designer, I grew within the team to become Design and Product Lead, managing a team of designers and taking ownership of the production processes, responsible for the entire development cycle from idea to release. ### Freelance Product Designer & Consultant @ Freelance Jan 2016 – Jan 2023 My services have included the selected clients listed below: • Higharc I’ve been crafting an innovative 3D building design interface that generates permit-ready construction documents, solving complex UX challenges and driving a successful $53M Series B funding round. https://www.higharc.com/ • WINDY WEATHER Product design services for a comprehensive weather forecast app with more than 4 million users. For a year of cooperation I managed to completely rework the application and add many new features greatly improving all outcomes of the company https://apps.apple.com/us/app/windy-wind-weather-forecast/id997079492 • MY.COM UI Design for one of the biggest mobile games in MOBA genre Planet of Heroes: https://www.youtube.com/watch?v=8iSg6YvqEmM • Universe Sandbox Website Design (still in production) and Game UI: https://store.steampowered.com/app/230290/Universe_Sandbox/ ### Product Designer @ Fatasy Jan 2018 – Jan 2018 | New York, United States I had the privilege of being part of the Fantasy team and designed the entire UFC (Ultimate Fighting Championship) digital ecosystem from the ground up, starting with the website. As a result, we increased overall desktop sessions and page views. More than doubled mobile editorial engagement. Increased UFC.TV subscriptions by over 50% - and increased mobile time spent on athlete pages by 600%. I was also involved in some phases of these projects: - Royal Caribbean app UI design - Design services for Huawei products ### User Interface Designer @ RAMBLER&Co Jan 2015 – Jan 2016 On the Rambler team, I designed from scratch a portal for booking airline tickets, hotels, and a database of travel guides for all popular tourist destinations. From concept to delivery, I created intuitive, user-friendly, and visually appealing web interfaces that resulted in increased customer satisfaction and loyalty. I also implemented strategies to improve user engagement and retention. ### Designer @ Business Molodost Jan 2013 – Jan 2015 Design services for the largest and most famous business education platform in Russia. In a team of 5 people I was responsible for print design, presentation design, UX/UX design for web and mobile, motion design, illustration and basic front-end development. Over two years we did a global rebranding, launched several online educational projects, developed a mobile application and tested hundreds of landing pages. ### Web Designer @ Freelance Jan 2012 – Jan 2013 My first portfolio on Russian equivalent of Upwork 🙂 https://www.fl.ru/users/gidralisk/portfolio/ In high school I created and maintained for about 4 years two websites about online games: https://web.archive.org/web/20070929083929/http://wbgames.ru/ https://web.archive.org/web/20070227160652/http://www.mmorpg-world.net/bg/ ## Education ### Engineering & Architectural Design in Architecture Moscow State University of Civil Engineering (MSUCE) Jan 2008 – Jan 2013 ## Contact & Social - LinkedIn: https://linkedin.com/in/edpenkov - Portfolio: http://edpenkov.com/ --- Source: https://flows.cv/eduard JSON Resume: https://flows.cv/eduard/resume.json Last updated: 2026-03-25