Scaled overnight monitoring to hundreds of patients in 15 months, achieving 50%+ daily engagement and 70%+ adherence, increasing reimbursement capture

Reduced clinician workload by streamlining high-frequency workflows, improving time per patient and operational efficiency

Built RPM billing infrastructure using Mixpanel, MongoDB, and Python to validate revenue models and enable scale

Led end-to-end execution across design and front-end, guiding engineers while building and maintaining a React-based design system in code to ensure scalable, accessible, production-ready UI

Increased NPS and sustained 4.5★+ ratings by delivering targeted UX improvements that strengthened retention and user trust

Redesigned responsive web experience, driving +15% engagement and +20% conversion through improved structure and usability

Led cross-platform design (iOS, Android, tvOS, watchOS, Roku), ensuring consistent UX across a fragmented device ecosystem

Integrated WCAG standards across products, improving accessibility and expanding user reach

Built and scaled a Figma-based design system, enabling reusable components and consistent patterns across teams and platforms

(Acquired by Snap)

Designed digital ad products with leading brands and publishers, driving revenue growth and platform adoption

Led project execution across scope, resourcing, and timelines, ensuring efficient delivery of high-quality work

Integrated Flite’s platform into agency and publisher workflows, improving usability and production efficiency

Directed creative execution across campaigns, maintaining high standards across scaled production

Led end-to-end design and production of custom programs from pitch to launch, supporting core revenue initiatives

Partnered with sales, product, and engineering to align execution across cross-functional teams

Optimized campaign performance through UX improvements and data analysis, increasing effectiveness and client retention

Coordinated with internal teams and external vendors (Google, DoubleClick, Celtra) to deliver projects efficiently

Built and maintained a product database to prioritize high-margin offerings and support sales strategy