# Eduardo M. > Staff Product Designer at Meta Location: San Francisco, California, United States Profile: https://flows.cv/eduardom As a seasoned Product Designer, I've specialized in UI/UX Design, Product Development, and User-Centric Strategies. I've also worked in emerging technologies like AI and AR, enhancing my portfolio's diversity. Currently, at Meta, setting the strategic vision for intuitive, user-focused experiences. I've had the privilege of making impactful contributions at notable companies like Meta, Glassdoor, Ancestry, and HP, as well as collaborating with high-profile partners such as Landor, Merrill Lynch, Microsoft and Comcast. I'm a strong advocate for Data-Driven Design, User Testing and Iterative Processes, constantly aiming to align design goals with user needs and business objectives. ## Work Experience ### Staff Product Designer @ Meta Jan 2021 – Present | San Francisco Bay Area ### Senior Product Designer @ Practice Fusion Jan 2018 – Jan 2021 | San Francisco Bay Area • Worked closely with medical practitioners to refine the EHR platform, streamlining processes for patient intake, diagnosis, and follow-ups. • Utilized direct feedback from doctors to iterate and optimize the user experience on the EHR platform. • Implemented user-friendly updates to the patient portal, enhancing intuitive navigation and efficient user flows. • Balanced design responsibilities for both B2B and B2C experiences, catering to the needs of clinics and individual patients. • Maintained compliance with government health regulations to ensure a consistently up-to-date and compliant user experience. ### Senior Designer @ Originate Jan 2016 – Jan 2018 | San Francisco Bay Area • Led the San Francisco design team as Senior Product Designer, mentoring junior designers and setting the overall design direction. • Played a crucial role in accelerating stalled projects and leading client work across sister offices in Las Vegas and LA. • Drove design innovation in emerging technologies, including chatbots, early-stage AI, and AR mobile social experiences. • Excelled in creating 0-1 products from concept to pitch-ready prototypes, aiding startups in securing venture capital. • Delivered high-impact design solutions for a diverse client base, including high-profile names like McKinsey and Landor. ### Sr. UI / UX Designer - JP and Jobs UX @ Glassdoor Jan 2015 – Jan 2016 | San Francisco Bay Area • Led the B2B and B2C job searching experience as Senior Product Designer, driving a major redesign that significantly improved user engagement. • Achieved a 63% increase in job clicks, the primary KPI, through iterative design and extensive user testing. • Took on the role of user researcher in the absence of a dedicated team, personally conducting all user testing initiatives. • Collaborated closely with engineering partners to implement A/B testing, further optimizing the job search experience. • Managed end-to-end design processes, from initial concept through to successful implementation, balancing both user needs and business goals. ### Product Designer @ Ancestry.com Jan 2013 – Jan 2015 | San Francisco Bay Area • Focused on Archives, a subsidiary product of Ancestry, leading efforts to establish a new visual language and design patterns for its mobile platform.
 • Spearheaded design sprints to uncover innovative ideas, focusing on opportunities for product expansion and user engagement.
 • Played a pivotal role in the hands-on development and refinement of new mobile features.
 • Collaborated with cross-functional teams to manage A/B testing from concept to completion, leveraging data-driven insights to improve user experience. ### Senior Visual Designer @ Altimetrik Jan 2012 – Jan 2013 • Led an offshore Visual Design team at a design and development agency, overseeing projects across various platforms including web, mobile, and tablet. • Collaborated closely on design concepts with high-profile clients like Merrill Lynch in banking and Intuitive Surgical in medical robotics, iterating based on feedback to arrive at final solutions. • Adapted to diverse project scopes, coordinating smoothly with both internal and external development teams to ensure accurate design handoffs and execution. • Ensured design fidelity by following through on execution, liaising closely with engineering teams to guarantee that final products met visual and quality specifications. ### Visual Designer ( Snapfish ) @ HP Jan 2010 – Jan 2012 | San Francisco • Led the visual design of Snapfish's Windows 8 app as part of a major cross-collaborative effort with Microsoft and multiple global HP entities. Worked under tight deadlines to ensure the app's inclusion in the Windows 8 OS launch and maintained close collaboration with Microsoft's evolving, pre-release design guidelines. • Took the lead in defining the visual style for Snapfish's emerging iOS platforms, capitalizing on the then-new iPad to create an engaging user experience. • Oversaw the complete redesign of the cards store flow and introduced a refreshed design for the books store, with a focus on user experience. • Coordinated visual updates to key e-commerce touchpoints, including the cart and checkout flows, and contributed to the launch of new products through comprehensive design workflows. ### Lead Production Artist @ Cardstore.com, Inc. Jan 2008 – Jan 2010 | Emeryville • Streamlined the production process to enhance productivity and efficiency, serving as the Lead Production Artist. • Troubleshot and resolved card display issues and UI bugs, while also reviewing the final product for quality assurance. • Managed the preparation of artwork, ensuring alignment with mechanical specifications for seamless production. • Authored and edited XML code to enable a smooth translation of card designs to the site's user interface. • Conducted rigorous reviews of printed products in their final testing stage to ensure print quality met established standards. ### Graphic Designer @ Macy's Jan 2007 – Jan 2007 | San Francisco • Developed way-finding maps to improve customer navigation across Macy’s west coast divisions, enhancing the in-store experience. • Conceptualized and executed visual designs for upcoming events and in-store signage, supporting branding and marketing initiatives. ### Graphic Designer @ Ameredia Jan 2007 – Jan 2007 | San Francisco • Spearheaded the design of multilingual advertising campaigns for high-profile clients including Comcast, T-Mobile, and DirecTV, utilizing fluency in Spanish and collaborating closely with translators for languages like Chinese, Vietnamese, and Thai. • Played a multifaceted role in Comcast's successful Spanish-language ad campaign, designing web banners, print ads, direct mailers, as well as scripting and coordinating the production of a radio advertisement. ## Education ### Bachelor of Science in Graphic Design The Art Institute of California Jan 2003 – Jan 2006 ### Associates of Applied Science in Digital Imaging Technology Texas State Technical College Jan 2001 – Jan 2003 ## Contact & Social - LinkedIn: https://linkedin.com/in/eduardo-martinez-design --- Source: https://flows.cv/eduardom JSON Resume: https://flows.cv/eduardom/resume.json Last updated: 2026-03-30