Lead multidisciplinary teams through design, implementation and launch of major product features like Home, Workout Library, Program Schedules, and more, across web, mobile and TV platforms. This included, but was not limited to:
– Conducting qualitative and quantitative user research, gathering insights into customer behavior to address
unmet needs.
– Analyzing KPIs to align product improvements to business goals.
– Designing and prototyping user interfaces to communicate and validate ideas.
– Writing and maintaining feature specs, ensuring shared understanding between working teams and stakeholders.
Collaborated with Marketing, Analytics and Development teams to design and implement modular landing page engines, as well as the interface to manage them.
Organized design team to improve resource allocation, workload visibility, and project completion.
