# Eduardo Toledano > Lead Product Designer at Automation Anywhere Location: San Jose, California, United States Profile: https://flows.cv/eduardotoledano User Experience (UX) designer with 20 years of experience in software application and user-centered design. My superpower is being the conduit from product strategy to implementation. I drive projects from requirement to solution using user-centric design to illustrate ideas and enable cross-team collaboration. Strengths: • Develops a strategic product influence and builds forward-thinking relationships with cross functional partners. • Expert design craft, understands the business and is a trusted partner in helping create the design strategy. • Champions User Stories, Acceptance Criteria methodology to maximize cross-team collaboration success. • Skilled at aligning teams and stakeholders to focus on what matters among complex, long-term initiatives. • Drives the full end to end design process considering near term deliverables as well as longer term vision. • Coaches and mentors other designers in design methods and connecting them to processes. • Relied on by team members to maintain alignment on day-to-day, project-to-project processes. ## Work Experience ### Lead Product Designer @ Automation Anywhere Jan 2022 – Present | San Jose, California, United States Robotic Process Automation as a Service (RPA-AAS) ### Lead Product Designer @ ServiceNow Jan 2020 – Jan 2022 | Santa Clara, California, United States At ServiceNow I had the opportunity to: - Lead the Field Service Management (FSM) design initiatives, from 2018 through 2021, achieving recognition in the 2021 Gartner Magic Quadrant - Contributed to the Customer Service Call Center Agent Experience with net-new Advance Work Assignment capabilities (i.e., Inbox, Task Routing and Queueing, Admin) - Contributed to the Platform Global Email Experience delivering its first Seismic Email Experience across all SN applications ### Senior Product Designer @ ServiceNow Jan 2017 – Jan 2022 | Santa Clara, Ca ### Senior UX Designer @ Digital Telepathy Jan 2012 – Jan 2017 | San Diego, CA At Digital Telepathy I had the chance to team up with outstanding designers and engineers, practice user-centered design, and use data to inform decisions and consistently make better products. • Digital Telepathy was a User Experience Design Agency performing Web Design in San Diego and San Francisco until it was acquired in 2017 by ServiceNow. ### Senior Creative, Digital Team @ Ogilvy & Mather Jan 2010 – Jan 2011 | São Paulo, Brazil As UX/UI Leader I lead a 5-10 UX designers team and championed user experience as a strategy to leveraging campaign results and improving brand engagement for clients such as Unilever (Tang, Dove, Hellmann's), Motorola, LG, IBM, Dupont, JAC Motors. • Ogilvy & Mather is one of the largest marketing communications network in the world, and has been helping to transform brands globally for over 60 years. > www.ogilvy.com ### Senior Creative, Digital Team @ Ogilvy & Mather Jan 2009 – Jan 2010 In a 30+ creative team I took part in the development of creative ideas and campaigns deliverables, overseeing the work of architects (IA), designers (UI) and copywriters for brands such as Hellmann's, Dove, Claro, JAC Motors. In partnership with Media and Planning leaders, I helped validating ideas regarding communication strategies, product or brand positioning in target markets. • Ogilvy Interactive Brazil was created as the digital branch of Ogilvy&Mather. ### Creative, Art Director @ 10'Minutos S.A. Jan 2008 – Jan 2009 | São Paulo, Brazil As Associate Creative Director I lead a 5+ creative team through the development of online media campaigns ideas and deliverables, and had the chance to help bring a product-driven perspective to a marketing agency design process. • Founded in 1997 in Rio de Janeiro, 10'Minutos was one of the very first digital marketing agencies in the country. In 2009 was acquired by Ogilvy Group Brazil. ### Designer @ MPP Interativa Jan 2004 – Jan 2008 | Rio de Janeiro, Brazil • A Digital Marketing agency with offices in Rio de Janeiro and São Paulo, MPP Interativa is well known for its business oriented design philosophy and pioneership in the digital strategy market in Brazil. > www.mppinterativa.com ### Brand Experience Designer @ Uncle K Jan 2002 – Jan 2004 | Rio de Janeiro, Brazil • UncleK is an accessories company founded in 1996 in Rio de Janeiro, Brazil, with more than 40 stores nationwide. ### Designer @ Globo.com Jan 2000 – Jan 2002 | Rio de Janeiro, Brazil • Globo.com is the Internet portal arm of Globo media conglomerate and provides large access to its services and products such magazines, newspapers and live radio. The domain attracted at least 1.8 million visitors annually by 2008. > www.globo.com ## Education ### Business Management Certificate Program in Marketing emphasis UCSD - University of California San Diego ### Bachelor's Degree in Product and Visual Design ESDI - Universidade do Estado do Rio de Janeiro ### Extensive studies in Economic Sciences Pontifícia Universidade Católica, Rio de Janeiro ## Contact & Social - LinkedIn: https://linkedin.com/in/eduardotoledano --- Source: https://flows.cv/eduardotoledano JSON Resume: https://flows.cv/eduardotoledano/resume.json Last updated: 2026-02-23