# Edvard Gezin > Product Design Lead︱Cisco, Imperialarts, ex. Mercedes Location: San Francisco, California, United States Profile: https://flows.cv/edvard I firmly believe that user centered design is what drives companies forward. Your users want to have a great experience with your brand – from start to finish – and I want to make that happen. Happy user = you won’t lose ‘er. ## Work Experience ### Founder @ imperialarts.co Jan 2024 – Present | San Francisco, California, United States imperialarts.co is a multi-million dollar one-man agency offering design subscription services. Working with start-ups, SaaS, small/medium businesses and large corporations. ### Lead Product Design (Design Systems) @ Cisco Meraki Jan 2021 – Present | San Francisco, California, United States Leading Design Systems at Cisco. Library management, components, color systems, guidelines, internal design education and support. ### Head of Design @ Dome Global Jan 2022 – Jan 2022 Head of Design at funded blockchain start-up. Designed and launched a new brand, marketing and consumer facing blockchain networking products. Built and managed a strong design team with foundation for the future. ### Senior Product Designer @ hCaptcha Jan 2021 – Jan 2022 Designed and built hcaptcha.com, maintained design system, web and captcha products. hCaptcha runs captchas on 15% of the internet in tens of millions of websites like Shopify, Discord and Cloudflare. ### Head Of Web Development @ HUMAN Protocol Foundation Jan 2021 – Jan 2022 Designed and built humanprotocol.org and their web infrastructure from the ground up, actively managed a team of web designers for blockchain products. ### Lead User Experience Designer @ Axis Communications Jan 2020 – Jan 2022 Leading UX & UI design for several teams and surveillance product lines for law enforcement, hospitals, schools, and public spaces. Active creator of design systems, company culture and internal UX processes & methodologies. ### Senior Product Designer @ Fieldly Jan 2019 – Jan 2020 Lead and designed company wide re-brand. Created a new and managed design system and component library, as well as making UI prototypes, UX flows, pulling data for research and pitching ideas to leadership & stakeholders. ### Interaction Designer @ Mercedes-Benz Research & Development North America, Inc. Jan 2019 – Jan 2019 | Silicon Valley ### User Experience Designer @ Mercedes-Benz Research & Development North America, Inc. Jan 2019 – Jan 2019 | Silicon Valley ### Visual UI Designer @ Mercedes-Benz Research & Development North America, Inc. Jan 2018 – Jan 2019 | Silicon Valley ### Lecturer @ Hyper Island Jan 2019 – Jan 2019 Honoured to be called back by the school I graduated from, this time coming back to lead a module - Professional Path. Held lectures and workshops enabling students to look within and prepare for the decisions, hustles, portfolios, and contacts they will face on the path to their first internships. ### Freelance Designer @ Gezin Design Jan 2012 – Jan 2018 Freelanced on a 100+ projects with a wide variety of companies, ranging from well-funded startups to known Fortune 500 corporations. Responsible for Design Systems, Branding, UI Prototypes, UX research and wireframing, Design (visual, UI, interaction, graphics, social) as well as Front-End Development. ### Product Design (contract) @ All Binary AB Jan 2018 – Jan 2018 ### UX Designer (contract) @ AdTail.com - Feed Management & Product Ads Jan 2017 – Jan 2017 ### UX / UI (contract) @ EY Jan 2017 – Jan 2017 ### Project Lead (contract) @ Volvo Cars Jan 2017 – Jan 2017 | Gothenburg, Sweden Put together and managed a team of five. Responsible for project management, event coordination, prop making, Arduino prototyping and development as well as public speaking to >5000 visitors. ### UX & Web Design @ Pragati AB Jan 2015 – Jan 2016 ### Web Design @ Print 4U Öresund AB Jan 2015 – Jan 2016 Designed, developed and improved a website, including the on-boarding process, a graphic profile and copywriting. Coded responsive website which performed 100% better in the initial A/B test. ### Co-founder @ Lamefame Jewellery Jan 2014 – Jan 2016 Co-founded a jewelry startup, built an e-commerce site and sold products in stores locally. Many valuable insights and learnings. ### Visual Designer @ Party Land Sverige Jan 2013 – Jan 2015 | Malmo, Sweden Regional marketing responsibilities to launch a new retail store for the world's largest international retail chain for party accessories to kick-start the business and increase public awareness. Accountable for 7+ separate successful advertising campaigns airing on the largest commercial LED-screens in northern Europe. ### Web and Graphic Designer @ SportAdmin Jan 2013 – Jan 2014 Had overall responsibility for company branding, advertising, communications and establishing the conceptual and stylistic direction. Produced a front-end blog platform design for over 200.000 users and guided the creative front-end team. ### Graphic Designer @ Nortlander Skitours Jan 2012 – Jan 2013 | Copenhagen, Denmark Develop product strategies with responsibilities for nationwide campaigns in Sweden. Created graphics (posters), visuals (banners) and highly targeted social media and offline marketing. Delivering on short notice. ## Education ### Continuing Studies Program in Archeology of Design Stanford University ### Bachelor's degree in Digital Media Creative Hyper Island ### Bachelor's degree in Computer Science and Application Development Malmö University ### Upper Secondary School in Social Science: Business Economics and Management ProCivitas ## Contact & Social - LinkedIn: https://linkedin.com/in/edvardgezin - Website: https://edvardgezin.com --- Source: https://flows.cv/edvard JSON Resume: https://flows.cv/edvard/resume.json Last updated: 2026-02-23