Generated user surveys and conducted interviews for the creation of personas, user stories, user flows, sitemaps, and design focuses; Created brand identities such as brand logo, typography, layout, color palette, and style guide; Created prototypes and conducted user testing and iterated based on user feedback; Designed the visuals with familiar UI patterns, strategic color palette, and an overall sense of simple and elegant aesthetics.

Designed all Creative efforts; Iterated and improved customer service and experience from user feedback; Developed Social Media and Marketing Strategies and write content for print publications.

Directed visuals for all Brand and Creative efforts.