# Edward Lim

> Staff Product Designer

Profile: https://flows.cv/edward

I am a Product Designer based in San Francisco with a love to solve human problems through a user-centered design process. My passion is to help build simple and intuitive solutions to complex problems. I also have a background in Art Direction and have knowledge in Frontend development (HTML, CSS, & JavaScript). What I bring to the table is solving user-centered problems through user-research to actionable insight, and from there to branding, strong concept ideation, information architecture, and pixel-perfect elegant visual design.

## Work Experience
### Staff Product Designer @ ServiceNow
Jan 2022 – Invalid Date | Santa Clara, United States

### Senior Product Designer @ Shift Technologies, Inc
Jan 2019 – Jan 2022 | San Francisco, United States

### Lead Visual, UX Designer @ AppDynamics
Jan 2017 – Jan 2019 | San Francisco, United States

### Product Design @ Bloc
Jan 2017 – Jan 2017 | San Francisco, United States
Generated user surveys and conducted interviews for the creation of personas, user stories, user flows, sitemaps, and design focuses; Created brand identities such as brand logo, typography, layout, color palette, and style guide; Created prototypes and conducted user testing and iterated based on user feedback; Designed the visuals with familiar UI patterns, strategic color palette, and an overall sense of simple and elegant aesthetics.

### Co-Owner / Business Development / Operations and Design @ Sushi Boat Silicon Valley, Inc
Jan 2012 – Jan 2017 | San Jose, United States
Designed all Creative efforts; Iterated and improved customer service and experience from user feedback; Developed Social Media and Marketing Strategies and write content for print publications.

### Visual Designer @ Transamerica
Jan 2012 – Jan 2016 | San Jose, United States
Directed visuals for all Brand and Creative efforts.


## Education
### Bachelor of Fine Arts
ArtCenter College of Design
Jan 2008 – Jan 2012


## Contact & Social
- Linkedin: https://www.linkedin.com/in/edlim0384/
- Dribbble: https://dribbble.com/el8403
- Email: mailto:edward@placeholder.flows.cv

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Source: https://flows.cv/edward
JSON Resume: https://flows.cv/edward/resume.json
Last updated: 2026-01-30