# Edward Alcocer > Packaging and Display Designer working with multiple substrates and industries. Location: San Francisco, California, United States Profile: https://flows.cv/edwardalcocer Senior Structural Designer, seasoned with over 30 years of wholistic experience both with packaging and displays. An extensive background with graphic design, logistics and project management. Data-driven professional and an intensive detailed attention with a proven track record of continuously evaluating packaging/display processes with leading innovative solutions towards latent and unanticipated problems. Dedicated and an efficient disciple of excellence to consistently meet and/or exceed client satisfaction. Areas of Expertise: Relationship Management Workload Projections Structural Design Graphic Design Solution Innovation Packaging Workflow Document Development Client Communication On-Site Leadership ## Work Experience ### Structural Packaging and Display Designer @ Calitho Jan 2019 – Present | Concord, California, United States Created high-end packaging solutions for cosmetics, the food and beverage industry, and child-proof Cannabis Packaging to enhance brand visibility. • In addition to previous qualifications listed below being practiced continuously, the design field of Set-Up boxes was added to the repertoire. • Scheduling and delegating all design tasks to CAD team members. • Responsible for reviewing and qualifying all Inbound design requests. • Lead efforts to perform design audits during challenging COVID episodes when employment turnover was high. ### Owner @ Star Point Design and Manufacturing Jan 2014 – Jan 2019 | Portland, Oregon, United States • Created high-end packaging solutions for consumer electronics, the food and beverage industry, and manufacturing, as well as promotional displays to maximize structural design and brand visibility. • Oversaw the development of a CAD/CAM-equipped design studio for a high-impact international China-based company, utilizing software to monitor daily operations and improve procedure. • Assured product quality, conducting dropping, shaking, scratching, and stuffing tests and improving designs to maximize end-of-project packaging quality and durability. • Managed the screening, hiring, and training of staff designers, liaising with an occupational therapist to develop a comprehensive evaluative strategy; assessed skills and expertise to ensure success. • Provided service to key legacy accounts, evaluating design problems and conducting root cause analyses to develop, design, and implement solutions for Microsoft, Keurig, and Beats by Dre. ### Packaging Designer, Corrugated Solutions @ BillerudKorsnäs - www.managedpackaging.com Jan 2017 – Jan 2018 | Portland, Oregon Area • Led packaging design processes, gathering materials, testing performance, and evaluating print to ensure successful packaging solutions from OEM factories to store shelves. • Innovated international shipping procedure, analyzing the influence of high-volume package design on global shipping logistics to streamline retail packaging processes; ensured sustainable operations. • Harnessed packaging design expertise, optimizing structural performance, visual aesthetics, and brand representation in order to secure packaged items while increasing brand awareness. • Developed an innovative packaging solution, replacing foam and plastic with various corrugated solutions to increase efficiency and minimize waste. • Utilized CAPE software to conduct carton suite analysis, outlining carton-to-container unit limits to optimize economies of scale within Maersk’s container parameters. ### Product Development Engineer II / Corrugated Project Manager @ ICON Design and Display Jan 2008 – Jan 2014 | Santa Rosa, California • Designed innovative displays, incorporating various substrates, including chipboard, wood, metal, wire, plastics, and corrugation to meet project goals for HP, Microsoft, Apple, and CamelBak. • Gathered requirements for upcoming projects, developing materials and labor forecasts to provide the Sales Department with accurate price estimates; ensured budgetary compliance. • Identified gaps in industry resources and implemented improvements, creating a working prototype studio to develop paper storage, lights, motors, fasteners, work stations and cutting tables. • Managed high project volume, coordinating with top tier clients and leading a dynamic workforce to achieve project milestones within forecasted timelines. ### Design Director @ J. Schmidt and Associates Jan 2000 – Jan 2006 | Healdsburg, CA • Oversaw packaging design for high-profile clients such as RedBull, developing the structural and graphic designs for various projects simultaneously to produce a significant number of units. • Managed essential documentation, aggregating and interpreting data to develop comprehensive reports outlining project processes and outcomes; ensured recordkeeping and file accessibility. • Harnessed technical expertise, maintaining all CAD/CAM equipment, including cutting tables, large format printers, and workstations, to stabilize daily operations and ensure safety compliance. ### Senior Designer @ Bay Cities Container Corporation Jan 1997 – Jan 2000 | Pico Rivera, CA • Collaborated with various designers, managing the creation and production of all corrugated material to ensure high-quality packaging for various manufacturing purposes. • Utilized cross-functional collaboration, providing templates to the company’s Graphics Department to create engaging and impactful pallet displays and packaging. • Identified performance bottlenecks and advised on the incorporation of a second cutting table; monitored installation procedure to maximize compliance with regulations. • Maximized effective resource utilization, reconciling departmental designs with manufacturing capabilities to optimize packaging workflow and output. ## Education ### Night School in Photoshop, Illustrator, advance drawing ArtCenter College of Design ### Undergrad work in Graphic Design Academy of Art University ### Bachelor of Business Administration (B.B.A.) in Business, Management, Marketing, and Related Support Services California State University, Northridge ## Contact & Social - LinkedIn: https://linkedin.com/in/edward-alcocer-bb7b407a --- Source: https://flows.cv/edwardalcocer JSON Resume: https://flows.cv/edwardalcocer/resume.json Last updated: 2026-04-08