Define content strategy (marketing, pre- and post-sales content) - content creation and delivery mechanisms for B2B, based on datacenter audience profiles, API documentation. Information Strategy and Architecture - define content governance and guidelines, program manage deployment of authoring and publishing system for 400+ writing community. Consulting with partnering IT and Support team to educate on content creation and maintenance processes.
Participate in marketing campaigns and comms strategy in partnership with product marketing and brand management. Enable product promotion via social media and other traditional channels. Create services offerings for existing and prospective customers. Collect analytics for lead generation initiatives and avenues to showcase product portfolio.