# Efus R.

> UX & Interaction Design Lead at Xbox | Microsoft

Location: Seattle, Washington, United States
Profile: https://flows.cv/efus

I’m an entrepreneurial experience designer with 9 years of Burning Man under my belt and over 20 years experience in design for both small and large companies. My focus is on UX and interaction design that keeps the user's journey at the center and delivers elegant and simple experiences.  I’m passionate about designing for the future as well as dynamic & accessible platforms.  The end result - continued business solutions that are effective for "anything and everything."

Things I’m always thinking about:
•	usability and experience
•	device agnostic solutions
•	accessibility
•	inclusivity by design
•	ubiquitous computing
•	AR & VR
•	internet of things
•	prototyping
•	future of the web
•	“feels good” functionality
•	responsive interaction
•	visual harmony
•	responsive design
•	resolution independence


DESIGN TOOLBOX:
UX Design
Interaction Design
UI Design
Wireframing
Prototyping
Usability Mapping
Requirements Definition
Redlines
Information Architecture

Adobe CC
Web Design
HTML5
CSS3 & SCSS
version control (Git)
jQuery
eCommerce

9 years of Burning Man
Graphic Design
PC and Mac Proficient
Animation/Motion Graphics
Video Production
Packaging Design

## Work Experience
### UX & Interaction Design Lead at Xbox | Microsoft @ Microsoft
Jan 2013 – Present
Xbox Design | Customer Experience Team | Bluehawk Consulting

•	Managed Service & Design Lead, responsible for disseminating and managing team workload  
•	Tracking performance, utilization, capacity and project planning. Reporting and presenting MBRs, QBRs
•	Ensuring holistic UX, cohesive design process and design consistency, reviews, critiques and training
•	Global Xbox innovation projects, UX spec, wireframing, app design, prototyping, redlines, UI design & spec, style guidelines, and formal documentation
•	Led design on numerous original audience engagement campaigns for the Xbox One and Xbox 360 console dashboards in the Latin American market including World Cup 2014, Carnaval, and Gamer’s Day
•	Engaging stakeholders to ensure project alignment
•	Mentoring and training design professionals

### Creative Director @ Walking Fish Studios LLC
Jan 2010 – Jan 2013
• Led design direction and web development standards across multiple website projects
• Ensured cohesive visual design, modern development standards and cross-browser compatibility

### Principal @ efusDesign
Jan 2007 – Jan 2013
•	Managed acquiring clients, maintaining accounts, meeting deadlines, and delivering pertinent product
•	Accomplished forward thinking designs with complex functionality within specified budgets 
•	Exceeded client expectations across all projects in the areas of web design / development and maintenance, conceptual product design / ideation, graphic design, logo / branding design, product rendering, eMarketing / promotions, fabrication, and packaging design & mock-ups
•	Key clients included:  Screenlife Games / Paramount Pictures (Scene It?), SmartPlug, Kendall Ross Brand Development, Full Speed Ahead, Tovolo (ICI USA), Rob Roy Seattle, Bikini Thief, Pike St Press, Bigger Picture

### Co-Designer / Co-Manager @ Burning Man, Mant Farm
Jan 2009 – Jan 2010 | Greater Seattle Area
•	Co-designed and managed MANT FARM, a large scale art installation, for the Burning Man festival
•	Prepared proposal, pitched project and secured funding
•	Coordinated and tracked progress from concept design to finish of project resulting in an on time, on budget completion with a track record for safety
•	Received public recognition for the project in The Seattle Times (8/29/10) and Seattle Magazine (August, 2010)

### Creative & Technical Consultant / Webmaster @ US Art Alliance
Jan 2010 – Jan 2010
• Research & Development.  Web design, wire-frames and prototyping, logos, branding, etc.
• Business model development

### Graphic Designer @ Northwest Art Alliance
Jan 2005 – Jan 2007
•	Designed collateral for artists, including; postcards, posters, flyers, web graphics, and business cards
•	Assisted in coordination of large art shows

### Freelance / Contractor @ Freelance
Jan 1998 – Jan 2007
• Web Design:
  (Design, development, maintenance, content editing, email marketing, mailing list management, etc...)

• Graphic Design:
  (Brochures, flyers, branding, logos, graphics, etc...)

• Some clients included:
  Virginia Mason Medical Center,
  Non-Profit start-up,
  etc...

### Sales Associate / Coordinator @ PacifiCare Of Washington
Jan 2001 – Jan 2005
•	Led department growth by recommending and implementing new processes, applications and positions
•	Managed all employee hiring, training, direct supervision and coaching
•	Facilitated all aspects of selling, enrolling and account management of client’s group health insurance needs
•	Recognized as a leader in a large team as well as achieving top sales numbers on numerous accounts

### Various @ Various
Jan 1995 – Jan 2001
• Processor - Safeco Life And Investment
• Film / Library Clerk - Evergreen Hospital
• Teacher Assistant - Private and Public Schools
• Dairy Manager at Alberstons
• Residential & Commercial Painter at Bohman Painting
• Special IT Projects at Diagnostic Ultrasound, Inc.  
• Etc…


## Education
### Industrial Design
Art Institute of Seattle
Jan 2005 – Jan 2007

### Media Communications / Technology in Graphic Design, Web Design, Video Production, Animation
Bellevue College
Jan 1996 – Jan 1999


## Contact & Social
- LinkedIn: https://linkedin.com/in/eeffs
- Portfolio: http://www.efusdesign.com

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Source: https://flows.cv/efus
JSON Resume: https://flows.cv/efus/resume.json
Last updated: 2026-03-30