• Shaped lifecycle positioning and messaging for AI-powered leasing, maintenance, CRM, and analytics workflows, turning customer and market insight into clearer product narratives.

• Orchestrated a weekly GTM cadence across product, growth, content, and sales to support launches and customer education across email, in-app, webinar, and web channels.

• Unified major product releases into a broader platform story that supported adoption and pipeline campaigns across housing workflows.

• Advised startups, SMBs, investor-backed businesses, and professional-services clients on GTM strategy, AI adoption, positioning, and growth planning.

• Spearheaded U.S. market-entry engagements for Taiwanese companies, shaping ICPs, messaging, customer journeys, and channel strategy for expansion.

• Engineered attribution dashboards and performance frameworks across HubSpot, Salesforce, GA4, and Looker to strengthen decision-making and marketing efficiency.

• Directed partner GTM programs across ERP, HRIS, SI, VAR, and marketplace partners, helping exceed H1 SQL and contribution goals.

• Activated lifecycle, webinar, and field marketing programs for alliance partners and seller audiences to expand partner engagement and sourced pipeline.

• Constructed enablement materials including datasheets, battlecards, onboarding resources, and campaign briefs to strengthen partner and internal positioning.

• Designed international GTM and lifecycle programs for K–12 IT leaders in Canada, the UK, and Australia, improving conversion, onboarding, and adoption outcomes.

• Partnered with product, legal, and engineering teams to adapt messaging and readiness for privacy- and data-sovereignty-sensitive markets.

• Produced customer stories, thought leadership, and co-marketing programs with AWS, resellers, and ISVs to support expansion in international markets.

• Steered cross-functional GTM across a global ecosystem of ISV, OEM, reseller, and GSI partners serving education customers.

• Instituted partner frameworks, scorecards, and executive operating rhythms that improved readiness, enablement, and integration progress across markets.

• Translated Azure, Teams, and LMS integrations into customer-facing narratives for both technical and non-technical education audiences.

• Optimized partner marketing investments across flagship events including ISTE, Bett UK, and ASU+GSV to improve program ROI and field impact.

• Systematized partner content and launch materials across the Microsoft Education ecosystem to support adoption and partner-led growth.