# Egbert C. > GTM Leader for AI & B2B SaaS | Product Marketing, Growth, Partner & Channel Marketing | ex-Microsoft/Ramp/McKinsey Location: New York, New York, United States Profile: https://flows.cv/egbert I’m a GTM leader focused on AI and B2B SaaS, with experience spanning product marketing, growth, partner/channel, and ecosystem strategy. My work sits at the intersection of positioning, launches, lifecycle, and revenue motions. Across Microsoft, Clever, Ramp, EliseAI, and consulting engagements, I have helped companies bring complex products to market, sharpen messaging, build partner programs, support sales, and drive adoption across technical and business audiences. Core strengths: product and solution positioning, GTM strategy and launches, lifecycle and growth programs, partner and channel marketing, ecosystem storytelling, co-marketing, sales enablement, and cross-functional execution. Open to roles across product marketing, growth marketing, partner/channel marketing, and broader GTM leadership. ## Work Experience ### Senior Product Marketing Manager @ EliseAI Jan 2025 – Present | New York City Metropolitan Area • Shaped lifecycle positioning and messaging for AI-powered leasing, maintenance, CRM, and analytics workflows, turning customer and market insight into clearer product narratives. • Orchestrated a weekly GTM cadence across product, growth, content, and sales to support launches and customer education across email, in-app, webinar, and web channels. • Unified major product releases into a broader platform story that supported adoption and pipeline campaigns across housing workflows. ### Founder & Principal Consultant @ Techcelerate Consulting Jan 2023 – Present | New York, United States • Advised startups, SMBs, investor-backed businesses, and professional-services clients on GTM strategy, AI adoption, positioning, and growth planning. • Spearheaded U.S. market-entry engagements for Taiwanese companies, shaping ICPs, messaging, customer journeys, and channel strategy for expansion. • Engineered attribution dashboards and performance frameworks across HubSpot, Salesforce, GA4, and Looker to strengthen decision-making and marketing efficiency. ### Lead Product & Channel Partner Marketer @ Ramp Jan 2024 – Jan 2024 | New York, NY • Directed partner GTM programs across ERP, HRIS, SI, VAR, and marketplace partners, helping exceed H1 SQL and contribution goals. • Activated lifecycle, webinar, and field marketing programs for alliance partners and seller audiences to expand partner engagement and sourced pipeline. • Constructed enablement materials including datasheets, battlecards, onboarding resources, and campaign briefs to strengthen partner and internal positioning. ### Sr. Product Marketing Manager - International Expansion @ Clever Inc. Jan 2022 – Jan 2023 | New York, United States • Designed international GTM and lifecycle programs for K–12 IT leaders in Canada, the UK, and Australia, improving conversion, onboarding, and adoption outcomes. • Partnered with product, legal, and engineering teams to adapt messaging and readiness for privacy- and data-sovereignty-sensitive markets. • Produced customer stories, thought leadership, and co-marketing programs with AWS, resellers, and ISVs to support expansion in international markets. ### Partner & Product Marketing Manager @ Microsoft Jan 2018 – Jan 2022 • Steered cross-functional GTM across a global ecosystem of ISV, OEM, reseller, and GSI partners serving education customers. • Instituted partner frameworks, scorecards, and executive operating rhythms that improved readiness, enablement, and integration progress across markets. • Translated Azure, Teams, and LMS integrations into customer-facing narratives for both technical and non-technical education audiences. • Optimized partner marketing investments across flagship events including ISTE, Bett UK, and ASU+GSV to improve program ROI and field impact. • Systematized partner content and launch materials across the Microsoft Education ecosystem to support adoption and partner-led growth. ### Developer Marketing Manager @ Microsoft Jan 2017 – Jan 2018 • Mobilized developer community programs across North America, growing student ambassador engagement and technical event participation. • Authored onboarding playbooks, event templates, and post-event nurture programs that improved community activation and retention. • Scaled AI/ML and cloud awareness through workshops, advocacy programs, and partner toolkits for emerging developer audiences. ### MBA Summer Intern - Acquisition Marketing & Content Strategy @ iCapital Jan 2016 – Jan 2016 | New York City Metropolitan Area • Analyzed funnel data in Salesforce and Marketo to map investor journeys, identify behavioral patterns, and improve lead prioritization across 400+ advisor accounts. • Refined investor segments and ICPs to better align outreach and acquisition strategy with conversion likelihood. • Created educational content and sales materials for advisors, family offices, and high-net-worth investors in partnership with marketing and compliance teams. ### Chief of Staff and Strategic Marketing & Sales Lead @ Export Now Jan 2013 – Jan 2015 | Shanghai, China • Led GTM and launch strategy for U.S. and EU brands entering China through Tmall and Alibaba, including Harley-Davidson, OtterBox, Crucial, and NFL. • Built Harley-Davidson’s China e-commerce presence, generating $75K in revenue within 3 months, and drove $17K in initial OtterBox transactions through early Alibaba growth programs. • Secured a $1M contract with Crucial and managed a 20-person cross-functional team spanning marketing, logistics, finance, customer service, and warehouse operations. ### Business Analyst @ McKinsey & Company Jan 2012 – Jan 2013 | Taipei, Shanghai, Beijing, Hong Kong • Advised clients across pharma, telecom, automotive, and travel on product strategy, market entry, and customer segmentation, translating market research into commercial recommendations across Greater China and Asia. • Conducted competitive analysis, customer research, and regulatory assessments to inform product roadmaps, GTM decisions, and digital strategy for technology and industrial clients. • Supported transformation, M&A screening, and post-merger integration work, helping clients evaluate growth opportunities, align operating models, and improve commercial execution. ## Education ### Master of Business Administration (MBA) in Finance, Technology Management, Strategy, Entrepreneurship The Tuck School of Business at Dartmouth ### LL.B. (Bachelor) in General Law with a focus on business/finance/securities regulations National Taiwan University ### LL.M (exchange student program) in International & European Law Vrije Universiteit Amsterdam (VU Amsterdam) ## Contact & Social - LinkedIn: https://linkedin.com/in/egbertcheng - Website: https://bit.ly/4pgyMVm --- Source: https://flows.cv/egbert JSON Resume: https://flows.cv/egbert/resume.json Last updated: 2026-04-07