Caring People Studio is a boutique web design studio specializing exclusively in therapists and helping professionals. We combine brand strategy with thoughtful design to create digital presences that establish authentic connection — translating the depth of a clinician's work into an online presence that resonates with exactly the clients they're meant to serve.

I founded the studio with the desire to serve those who serve others, leveraging my extensive experience in brand strategy, design, and creative direction — alongside my training in counseling psychology — to help clinicians build a digital presence that honors the integrity of their work

Discover our work -> www.caringpeople.studio

Velocity Global is the market-leading provider of HR solutions, specializing in EOR capabilities to empower businesses to hire globally. As the head of design, I lead a power-house design team within the Brand Experiences organization to redefine the future of work.

Design Impact: Managed and launched an enterprised-level rebrand within 6 months.

• Successfully managed and launched a global rebrand. Responsible for managing

the branding agency relationship and in-house implementation of the new brand

system across marketing, sales, comms and product design.

• Restructured the design team and managed recruitment of additional full-time

employees and contractors, skilled in implementing the new brand.

• Responsible for brand governance and design oversight across all marketing

channels and digital product experiences.

ShopStyle, a Rakuten company, operates ShopStyle.com (Ad-driven fashion search engine, B2B, B2C) and ShopStyle Collective (Influencer-focused, affiliate monetization platform / SaaS, B2B)

BRAND LEADERSHIP. Led brand positioning and messaging for ShopStyle.com (Web, iOS & Android App) and ShopStyle Collective (Web, iOS App). Oversaw multiple brand refresh efforts to meet changing business strategy. Facilitated brand education across the organization to socialize brand mission for success.

DESIGN LEADERSHIP. Spearheaded the evolution of ShopStyle.com and ShopStyle Collective's visual language to resonate with ShopStyle's multiple style-driven audiences from shoppers to influencers to retail partners. Led the creative team to build reusable and scalable tools from brand guides to design systems with an eye for consistency and efficiency.

CREATIVE MANAGEMENT. Recruited, mentored and managed a lean but high functioning team of visual designers, freelance copywriters, producers, PR professionals, and agency partners to meet a fast paced and high volume workload. Ensuring marketing creative were engagement-driven and conversion-focused and always in consideration of the full customer journey.

CREATIVE OPERATIONS. Designed and implemented the creative workflow for speed and accountability with transparent time tracking, skilled-based resourcing, and clear project briefing to support a fast-growing ad tech business.

Reported to both ShopStyle.com and ShopStyle collective general managers.

I led the creative team to developed multiple weekly digital campaigns for a fast paced retail environment. Refreshed the brand visual language, collaborated with product designer team to translate it into a flexible design system. Played a critical role in helping PM to define the product user flow for a new Cash Back feature.

Days of Wonder is a nimble brand and experience design studio with an insights-driven and human-centered approach. We build brands with clarity and purpose for mission-driven businesses.

The most effective branding programs are not just visually coherent but they provide people with something meaningful to believe in. We elevate brand perception through empathy, research and insights to resonate deeply with people that brands serve.

Select Clients:

• Wonderbelly (Mission Driven CPG)

• Mixo App (Early stage food-focused social media app)

• Lo & Sons (Travel Accessories | E-Commerce)

• Itz'ana Resort & Residences (Travel & Hospitality)

• Ka'ana Hotel (Travel & Hospitality)

• Doppler Labs (Wearable tech)