# Eileen Chiang > Founder, Caring People Studio | Web Design for Therapists & Helping Professionals | Counseling Psychology Trainee 🫶🏼 Location: San Francisco Bay Area, United States Profile: https://flows.cv/eileenchiang As a multidisciplinary creative leader with two decades experience leading brand transformation projects, I bring deep expertise in brand strategy and user experience, having guided premium brands—from high growth startups to Fortune 500 companies—through strategic rebrands and market repositioning to crafting cohesive brand experiences across marketing, design, and product. My approach is grounded in humanistic psychology, a philosophical lens that recognizes our shared need for connection, belonging, and self-actualization. This understanding guides both my personal life and my design work in creating experiences that truly resonate.Beyond branding and design, I am currently completing my Master's in Integral Counseling Psychology at CIIS, deepening my knowledge on how we connect, grow, and find meaning in an increasingly complex world and training to support people through therapeutic work. My mission is to leverage design as a force for positive social change. I seek to collaborate with others that shares this vision. When not working, I enjoy spending time in nature, hiking, sailing, camping, reading, and building tiny dioramas in the form of book nooks. ## Work Experience ### Creative Director / Founder @ Caring People Studio Jan 2025 – Present | San Francisco Bay Area Caring People Studio is a boutique web design studio specializing exclusively in therapists and helping professionals. We combine brand strategy with thoughtful design to create digital presences that establish authentic connection — translating the depth of a clinician's work into an online presence that resonates with exactly the clients they're meant to serve. I founded the studio with the desire to serve those who serve others, leveraging my extensive experience in brand strategy, design, and creative direction — alongside my training in counseling psychology — to help clinicians build a digital presence that honors the integrity of their work Discover our work -> www.caringpeople.studio ### Creative Director @ Velocity Global Jan 2023 – Jan 2024 | Remote Velocity Global is the market-leading provider of HR solutions, specializing in EOR capabilities to empower businesses to hire globally. As the head of design, I lead a power-house design team within the Brand Experiences organization to redefine the future of work. Design Impact: Managed and launched an enterprised-level rebrand within 6 months. • Successfully managed and launched a global rebrand. Responsible for managing the branding agency relationship and in-house implementation of the new brand system across marketing, sales, comms and product design. • Restructured the design team and managed recruitment of additional full-time employees and contractors, skilled in implementing the new brand. • Responsible for brand governance and design oversight across all marketing channels and digital product experiences. ### Sr. Director of Brand and Creative @ ShopStyle Jan 2019 – Jan 2021 | San Francisco Bay Area ShopStyle, a Rakuten company, operates ShopStyle.com (Ad-driven fashion search engine, B2B, B2C) and ShopStyle Collective (Influencer-focused, affiliate monetization platform / SaaS, B2B) BRAND LEADERSHIP. Led brand positioning and messaging for ShopStyle.com (Web, iOS & Android App) and ShopStyle Collective (Web, iOS App). Oversaw multiple brand refresh efforts to meet changing business strategy. Facilitated brand education across the organization to socialize brand mission for success. DESIGN LEADERSHIP. Spearheaded the evolution of ShopStyle.com and ShopStyle Collective's visual language to resonate with ShopStyle's multiple style-driven audiences from shoppers to influencers to retail partners. Led the creative team to build reusable and scalable tools from brand guides to design systems with an eye for consistency and efficiency. CREATIVE MANAGEMENT. Recruited, mentored and managed a lean but high functioning team of visual designers, freelance copywriters, producers, PR professionals, and agency partners to meet a fast paced and high volume workload. Ensuring marketing creative were engagement-driven and conversion-focused and always in consideration of the full customer journey. CREATIVE OPERATIONS. Designed and implemented the creative workflow for speed and accountability with transparent time tracking, skilled-based resourcing, and clear project briefing to support a fast-growing ad tech business. Reported to both ShopStyle.com and ShopStyle collective general managers. ### Creative Director @ ShopStyle Jan 2018 – Jan 2019 | San Francisco Bay Area I led the creative team to developed multiple weekly digital campaigns for a fast paced retail environment. Refreshed the brand visual language, collaborated with product designer team to translate it into a flexible design system. Played a critical role in helping PM to define the product user flow for a new Cash Back feature. ### Creative Director @ Days of Wonder Studio Jan 2015 – Jan 2019 | San Francisco Bay Area Days of Wonder is a nimble brand and experience design studio with an insights-driven and human-centered approach. We build brands with clarity and purpose for mission-driven businesses. The most effective branding programs are not just visually coherent but they provide people with something meaningful to believe in. We elevate brand perception through empathy, research and insights to resonate deeply with people that brands serve. Select Clients: • Wonderbelly (Mission Driven CPG) • Mixo App (Early stage food-focused social media app) • Lo & Sons (Travel Accessories | E-Commerce) • Itz'ana Resort & Residences (Travel & Hospitality) • Ka'ana Hotel (Travel & Hospitality) • Doppler Labs (Wearable tech) ### Senior Art Director @ ThirdLove Jan 2018 – Jan 2018 | San Francisco Bay Area Thirdlove is a high-growth D2C lingerie startup with a focus on comfort and body positivity. • Managed and directed the in-house design team for all marketing channels from print to digital including catalogue design, OOH campaigns, print ads, social, email, and events. • Responsible for campaign concepting and photo art direction for product launches, site refreshes, and brand identity design for new membership programs. • Responsible for leading the quarterly catalogue layout and design. ### Digital Art Direction @ Fresh - LVMH Jan 2013 – Jan 2015 | New York, NY Fresh is an LVMH-owned beauty brand with an emphasis on luxury gifting. I lead the digital creative concepts for 360 marketing campaigns of product launches and promotions for the US, Hong Kong, China, and Korea. Reported into VP of Digital & eCommerce. ### Head of Brand & Creative @ Willow Hotels Jan 2006 – Jan 2012 | New York Willow Hotels is an award winning boutique hospitality management group that oversaw seven independent brands (1,270 rooms) across US and Canada. I lead brand and marketing development from brand strategy, design, creative production, and creative management. During my tenure, I spearheaded four successful rebrands (Shoreham, Mansfield, Franklin, Embassy Row) and developed two new brands from the ground up. (Hotel PUR, Willow Club) Reported into CEO. • Shoreham Hotel, NYC • The Mansfield Hotel, NYC • Hotel PUR, Quebec City • Table Restaurant, Quebec City • The Franklin Hotel, NYC • The Embassy Row Hotel, DC • Willow Club, NYC ### Product Design Lead @ Spring Street Networks Jan 2002 – Jan 2004 | New York City Awarded Best of Web by Forbes in 2004. Spring Street Network is an online dating platform that powered popular media properties such AOL.com, Salon.com, Boston Globe, Nerve.com and many others. I led a nimble design/code team, responsible for the UX, visual design, brand design, front-end development (Html, Css, Javascript), and user testing. ### Web Designer @ Hookt.com Jan 2000 – Jan 2001 | New York City Responsible for web design and front-end development for Hookt.com, a Hip-Hop publisher and e-commerce operator. Advised by Sean (Puffy) Combs. Reported into CEO. ### Web Developer @ thought bubble productions, llc Jan 2000 – Jan 2000 | New York City Developed and maintained high traffic sites for media clients such as Bravo Cable Network, Oprah's Oxygen Network and Independent Film Channel. ### Software Consultant @ Peoplesoft Jan 1998 – Jan 2000 | San Francisco Bay Area As a part of the financial services consulting team, I developed critical HR workflows and implemented PeopleSoft HR systems for clients including: ING Bank, Nomura Securities, and American Express. Responsible for UX/UI design, SQL reports, data migration. Promoted from junior consultant to full consultant within 7 months. ### Communications & Technology @ Goldman Sachs Jan 1997 – Jan 1997 | New York City Built the first-ever digitized equipment return system for the telecommunications team. I self-initiated the project after realizing equipment returns were manually recorded. I recruited a small intern team and we created a simple digital interface to allow employees to process the return via the intranet system. ## Education ### Master of Arts - MA in Integral Counseling Psychology California Institute of Integral Studies ### Certificate in Management Essentials Harvard Business School Online ### Bachelor’s Degree in Management Science and Information Systems Virginia Tech ## Contact & Social - LinkedIn: https://linkedin.com/in/eileen-chiang - Website: http://www.eileenchiang.com --- Source: https://flows.cv/eileenchiang JSON Resume: https://flows.cv/eileenchiang/resume.json Last updated: 2026-04-05