# Ekta Gupta

> Team Lead, UX Design (Interim) at guardsix

Location: Copenhagen, Capital Region of Denmark, Denmark
Profile: https://flows.cv/ektagupta

Hi, I am a UX designer currently based in Copenhagen.

Education in architecture was my introduction to the world of design. Along with designing spaces for people, I also learned visual design and communication skills - quintessential for all architects.

I stumbled upon digital product design while working at Another Agency - a digital marketing agency. I found the nitty-gritty of designing the user flows and interactivity, and editing codes super exciting.

I made the transition into UX design by gaining theoretical and practical knowledge of user research, information architecture, usability heuristics, and interaction design. 

________________________________

KEY SKILLS

♦ Discovery  
          ~ User Interviews
          ~ Stakeholder Interviews
          ~ Mental models
          ~ Personas
          ~ User Journey

♦ Design
          ~ User Flows
          ~ Task analysis
          ~ Wireframes
          ~ Interactive prototyping
          ~ Design systems

♦  Testing
          ~ Heuristics analysis
          ~ Observational studies
          ~ Unmoderated tests

## Work Experience
### Team Lead, UX Design (Interim) @ guardsix (formerly Logpoint)
Jan 2026 – Present | Copenhagen

### Team Lead, UX Design (Interim) @ Logpoint
Jan 2026 – Jan 2026 | Copenhagen

### Senior UX Designer @ Logpoint
Jan 2023 – Jan 2026 | Copenhagen, Capital Region, Denmark

### Product Designer @ Encodify
Jan 2021 – Jan 2023 | Copenhagen, Capital Region, Denmark

### User Experience Designer @ Climaider
Jan 2021 – Jan 2021 | Copenhagen, Capital Region, Denmark
• Conducting user research and usability testing
• Designing user flows and making rapid clickable prototypes for the Climaider app (React Native)

### Product Designer @ DCU Next Generation
Jan 2020 – Jan 2021 | Wixom, Michigan, United States
Design of a game app to aid financial literacy in elementary-school-aged children.

•  Research to identify learning stages -  to help plan game progression strategy
•  Design of clickable prototypes using Figma
•  Building the design system & component library
•  Alpha usability testing of the product was conducted in April 2021

### Digital Designer @ Indian Danish Chamber of Commerce (IDCC)
Jan 2017 – Jan 2021 | Copenhagen Area, Denmark
•  Website design with a user-oriented approach for growth
•  Iterative design using wireframes and a staging website in WordPress 
•  Achieved successful business growth following the launch of the new website
•  Layout and print design of marketing material

IDCC works to provide its members with relevant market information and Indo-Danish business relations. I redesigned their website with a user-oriented approach, to showcase their value and services to help them gain new members.

### Digital Designer @ Another Agency ApS
Jan 2017 – Jan 2017 | Copenhagen, Capital Region, Denmark

### Digital Designer @ Another Agency ApS
Jan 2017 – Jan 2017 | Valby, Capital Region, Denmark
• Designed web apps, landing pages, call-to-actions, blogposts, web-articles, e-newsletters
• Customer journey mapping and  A/B testing
• Campaign management: Planning, execution, and tracking of marketing efforts via Hubspot
• Inbound marketing - attract visitors, convert visitors, close leads, and delight customers
• Lead generation: Design and strategic placement of tools like online calculators, CTAs, etc.
• Graphic design: E-books, brochures, flyers, catalog, infographics, etc. for print and for web

Another Agency was a small digital marketing agency where I was responsible for all tasks within the areas of digital and graphic design. I also learned about customer experience, HTML, CSS, and earned a certificate in Inbound Marketing Methodology.

### Graphic Designer @ NOAH Friends of the Earth Denmark
Jan 2015 – Jan 2016 | Copenhagen Area, Denmark
• Digital design - visuals for social media, web advertisements 
• Print design - flyers, posters, infographics, content-rich report layout

I worked on several projects with NOAH. They are the Danish member of Friends of The Earth, whose vision is a fair and sustainable world where decisions are taken democratically. They work to improve the living environment by actively combating environmental degradation and it's causes - by providing alternatives.

### Landscape Designer @ AECOM
Jan 2013 – Jan 2015 | San Francisco Bay Area
• Research and analysis of future users, climate, culture, site, and hydrology
• Concept and detailed design for various Landscape Architecture projects
• Collaborative workshops with stakeholders and other engineering teams

### Landscape Designer @ Andropogon Associates, Ltd.
Jan 2012 – Jan 2013

### Design Internship @ SWA Group
Jan 2011 – Jan 2011 | Laguna Beach, California

### Teaching Assistant @ University of Pennsylvania
Jan 2011 – Jan 2011 | Philadelphia, PA, USA

### Architect @ Integral designs international studio
Jan 2008 – Jan 2010 | New Delhi, Delhi, India


## Education
### Master's degree in Landscape Architecture
University of Pennsylvania

### Bachelor's degree in Architecture
School of Planning and Architecture, New Delhi

### Online Course in Introduction to Water and Climate
Delft University of Technology


## Contact & Social
- LinkedIn: https://linkedin.com/in/ekta-gupta

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Source: https://flows.cv/ektagupta
JSON Resume: https://flows.cv/ektagupta/resume.json
Last updated: 2026-03-31