# Ekta Shah > Lead Product Designer Location: San Francisco, California, United States Profile: https://flows.cv/ektashah I’m a Product Designer with 10 years of experience. I have successfully led design initiatives from discovery through delivery to launch high impact product features within the insurance tech, financial tech and property tech sectors. I’m currently freelancing with early stage startups to build their SaaS products and design systems from scratch. You can check out my work at: www.ekshah.com ## Work Experience ### Freelance Lead Product Designer @ Unknown Jan 2023 – Present | San Francisco, California, United States In the past year, I've joined teams at B2B and B2C early stage startups. My clients are in digital banking, wealth management, and supply chain management. As the Lead Product Designer in these roles, I've brought design thinking methodologies to the product, engineering and design teams I am collaborating with. I've designed onboarding experiences for 2 clients that led to a 3%+ increase in conversion rates for both and executed 0>1 core experiences for MVP launches. I've also created + built design systems from scratch in collaboration with engineering team members. ### Senior Product Designer @ VTS, Inc. Jan 2019 – Jan 2023 | San Francisco, California, United States At VTS, I led the design of 0>1 listing management + marketing analytics features for the launch of the VTS Marketplace product. I was involved in the early stages of establishing business requirements+product vision through to high fidelity implementation, and updated features post-launch. I regularly presented early stage concepts to executives and secured buy-in for multiple product features. ### Product Designer @ AIG Jan 2016 – Jan 2019 At AIG, I led the visual design for a retirement plan management portal and a financial robo advisor. I was also on a design systems team with 4 other designers + 2 creative technologists to establish a global AIG design system to ensure product consistency. I presented + successfully got buy in for implementing design systems + design thinking processes to various business units across AIG. ### Junior Designer @ Fluidigm Corporation Jan 2015 – Jan 2016 At Fluidigm, I worked with a Lead Designer + Creative Director to deliver all of Fluidigm's design + marketing materials. I worked on presentation graphics, newsletter emails, tradeshow graphics, and brochures. ### Graduate Teaching Assistant: Introduction to Interaction Design @ California College of the Arts Jan 2015 – Jan 2015 | Oakland, CA As a teaching assistant for Freshman and Sophomore level students, I was mainly responsible for critiquing & grading student work, providing guidance through visual design and idea brainstorming sessions, & giving tutorials on different prototyping methods. ### Design Research Intern @ SonicRim Jan 2014 – Jan 2014 At SonicRim, I supported design researchers on multiple client projects. I participated in exploratory research projects by attending in-home interviews, analyzing transcripts, and developing insights to inform product strategy for our clients. I also created client presentations for the lead researchers. ## Education ### Master of Fine Arts (M.F.A.) in Design California College of the Arts ### BFA in BA, Art and Design, Environmental Studies University of Michigan ### Environmental Policy Galapagos Academic Institute for the Arts and Sciences ### Ecology in Spanish Universidad San Francisco de Quito ## Contact & Social - LinkedIn: https://linkedin.com/in/eshah1 - Portfolio: https://www.ekshah.com --- Source: https://flows.cv/ektashah JSON Resume: https://flows.cv/ektashah/resume.json Last updated: 2026-04-13