Designed and delivered integrity and well-being experiences in Messenger and Instagram, keeping 3bn monthly active users safe from abuse and harmful content

Influenced and helped craft the 3-year product strategy for LinkedIn’s Sales Solutions business. Recruited, hired, and managed a team of individual contributors to ensure quality results. Aligned Product and Engineering teams to frame project goals around the user need and pain points, ensuring team focus around the same user goals and mission. Collaborated across various cross-functional teams, developing a set of design principles currently being leveraged across three different product and design teams.

Utilized research to introduce, design, and launch the ability for users to create a contact record in their CRM directly from within the Sales Navigator product, reducing manual entry and deepening integrations between user workflows with the CRM. Contact creation feature resulted in positive user feedback and landed headlines in Forbes. Designed, shipped, and iterated on four versions of the Custom Lists feature, resulting in user creation of 2 million lists within nine months and with list creation growing at a rate of 46%. Created LinkedIn Sales Solutions’ first ability to share and collaborate within the Sales Navigator product, increasing overall product WAU by 2% and increasing inMail sends by 28%. Drove and influenced product vision by collaborating with cross-functional partners early, helping introduce “Workflow” as a priority and not just a feature.

Delivered multiple projects to elevate the mobile experience for LinkedIn’s Sales Navigator product via a new mobile homepage redesign, increasing overall mobile WAU. Led research and design for utilizing NLP and ML technology in the mobile app, enhancing results for search, the most valued and used feature within the Sales Navigator product. Represented the team and spearheaded a product walkthrough for the rest of LinkedIn’s Design Org to educate and inform how the Sales Solutions product fits into and works within the LinkedIn Ecosystem.

Led the mobile redesign of Glip, an acquired messaging and collaboration tool envisioned as a "Slack" for enterprise. Employed user testing and interactive prototypes to create a user-friendly onboarding process for new customers, reducing user dropoff by 10% and decreasing manual support costs by over $30K in the first three months. Introduced the primary product’s first ability to create roles and permissions by restructuring the information architecture and applying a scalable, mobile-responsive framework, positioning the company for upmarket growth. Advocated for a user-centric design process within the company, introducing user research, ethnographic interviews, usability testing, and service design.

Utilized quantitative site analytics and qualitative research to devise a unified strategy for BlackRock’s eight mobile apps across North America, Europe, and Asia. Worked cross-functionally across engineering, design, and business to launch a new suite of three CRM and product apps for the BlackRock sales team within eight months. Defined requirements and led implementation of an analytics platform for tracking mobile apps. Migrated from Flurry to Adobe Analytics to align a common metrics platform for all (100+) of BlackRock’s sites.