Hands-on UX manager focused on collaborative co-creation of product features.

· Design system maturity and reusable components

· Conducting and participating in Design-driven workshops

· Reducing UX Debt

· Promoting on-site customer research sessions

· Dashboard and Insights short and long-term design

· Manage client relations related to product development, UX, and design.

· Lead product design and development at Fabrica.

· Mentor and manage the design team.

· Delivered increased business growth and sales for Fabrica clients.

· 100% client retention.

Part of Pundit Club’s core team for a soccer, chat, and predictions app.

· Responsible for management and development of UX and design.

· Led multi-market user research.

· Managed communication with engineering and design teams.

I worked as a User Experience Designer, level IV working on the DoubleClick for Publishers (DFP) division. We refined next-gen products on the ad exchange ecosystem. Native Ads, Live Video Ads and a Marketplace for Publishers were some of the products I collaborated on.

Recruited by CXO, my former Sapient Manager as the first team hire to create an Experience Design practice and integrate it into traditional advertising teams. I worked closely with the strategy and social media teams redefining how to integrate personas, consumer research, and consumer journeys into a brand.

Clients: American Airlines, Scripps Networks, General Mills, US Postal Service, Reckitt Benckiser Group

Worked as a user experience consultant at Adobe consulting creating vision demos and solutions that customized Adobe products for the needs of enterprise companies.

Clients: TMobile, US Government, i3Cube, Adobe

Lead information architect, with a SME role on Media & Publishing. I was ranked between creative managers at the top 5-15% across the Sapient bulls team (NY, Boston, and Miami).

Worked close to business consultants, stakeholders, creative and developer teams in agile environments being a key asset for strategy workshops, requirement gatherings, wireframes, user journeys, and qualitative user research.

Clients: Wall Street Journal, Scripps Networks, Rolling Stone, DIRECTV, Associated Press

Worked on a traditional consultant style, collaborating with clients, gathering requirements and user needs from workshops, internal interviews, and user testing.

Wall Street Journal, Scripps Networks, John Deere, General Motors, State Street, SSgA

Clients: Lowes, SC Johnson, Johnson & Johnson, Computer Associates, Target