ChonkyWontons is a modern, Asian-inspired children’s lifestyle brand that promotes cultural representation through original, food-themed designs. I lead the full end-to-end product design process, from concept development, illustration, and mockups to sampling, iteration, user testing, and implementation. I conduct competitor and market research to ensure brand differentiation and relevance, and oversee all logistics including manufacturer coordination, production timelines, inventory planning, packaging, and quality control. I also manage brand identity, ecommerce development, product photography, copyrighting, and digital marketing. My work brings joyful, identity-driven products to modern families while championing minority-owned business values.