✦ Enhanced e-commerce UX and visuals across government and telecom accounts, boosting sales conversions.

✦ Designed a data-driven dashboard for an AI customer service agent, enhancing usability for clients and the internal team.

✦ Worked with CEO to revamp a customer-facing sports betting website, driving user engagement and conversion rates.

✦ Spearheaded interaction design and built responsive layouts and scalable design systems for desktop and mobile.

✦ Shipped 10+ features for a B2B compliance web product that drives revenue, user satisfaction, and work efficiency.

✦ Led end-to-end process from user research to implementation with the cross-functional team(Research, PM, Engineer) in the Scrum method, delivering solutions for both internal and external stakeholders.

✦ Maintained and scaled design systems with WCAG accessibility standards, ensuring consistency, usability, and inclusivity.

✦ Task management / Payment / Client experience / Design systems / Dashboard

✦ Worked with founders at a fast-paced startup to enhance a B2B enterprise platform streamlining ESG reporting workflows.

✦ Designed new reporting and regulatory modules, improving user satisfaction and elevating the overall product experience.

✦ Develop an end-to-end digital product from qualitative research to product adoption, providing a personalized library experience for senior users.

✦ Conduct usability testing, refine user flows and interfaces for seamless interactions and enhanced accessibility.