Raise’s acquisition by JLL marks an exciting phase in the evolution of real estate technology and workplace solutions. As Principal Product Designer, I now have the opportunity to expand upon the innovative work initiated at Raise, now amplified by JLL’s global platform. My role remains focused on delivering impactful, user-centered designs for our LeasingOS solution (formerly WorkplaceOS), now enhanced by JLL’s extensive resources, insights, and reach.

In this position, I lead the design vision and strategic direction for LeasingOS, ensuring that each feature and interaction aligns with JLL’s high standards for functionality, simplicity, and innovation. My approach is to craft solutions that not only meet our client’s immediate needs but also anticipate the future of workplace design and real estate technology.

To foster design consistency across LeasingOS, I maintain a cohesive, scalable design framework that enables alignment across teams. This framework supports product initiatives that integrate JLL’s and Raise’s objectives, delivering a unified, impactful experience across platforms.

Collaborating closely with JLL’s global teams, I leverage a wealth of new data and insights to guide the design of adaptable, forward-thinking solutions. This expanded capacity enables us to respond dynamically to user needs, positioning JLL’s products at the forefront of real estate technology.

(Acquired by JLL)

Raise is a pioneering real estate technology and brokerage firm operating across the US and globally. We revolutionize the industry by providing instant access to market insights, live collaboration tools, and portfolio management on a single, cutting-edge platform. We offer bespoke project management and workplace strategy services tailored to our clients' needs.

As Principal Product Designer, I lead the design vision and strategy for our WorkplaceOS solution, ensuring it meets the highest standards of user experience and functionality.

With a focus on simplicity and scalability, I establish and maintain a cohesive design framework for our team, driving consistency and excellence across all products while spearheading company-wide branding initiatives to align our product and marketing efforts seamlessly.

I work closely with a diverse range of clients, including industry giants such as Intel and Wells Fargo, leveraging my expertise to create compelling multimedia designs that resonate with audiences.

Core offerings include:

• Full-scope UX/UI product design services

• Mobile and responsive design

• Web design / Framer / Webflow no-code development

• Branding and pitch decks

• 1:1 consulting (project reviews, personal development, growing a personal brand

From assisting startups in conceptualizing and launching digital platforms to leading brainstorming sessions for innovative product design solutions, I bring comprehensive end-to-end design services to drive market entry and user adoption.

Additionally, I specialize in crafting branding and logo designs that effectively represent clients' brand identities, contributing to increased recognition and market presence.

Check out my design portfolio:

elai.co

Have a project in mind? Reach out directly:

get@elai.co

Pride Places is dedicated to fostering LGBTQ community growth and prosperity by connecting individuals with LGBTQ-owned and LGBTQ-friendly businesses nationwide. Our mission is to strengthen and expand LGBTQ-friendly enterprises while providing a user-friendly platform for community members to discover and support diverse businesses and organizations.

I cultivated a dynamic and diverse team, including 10 product designs, 8 engineers, 5 social media managers, and 4 product managers. I provided clear guidance, and championed user-centric design strategies to enhance the digital experience, empowering businesses to forge meaningful connections with the LGBTQ community.

I strategically implemented user engagement initiatives, leveraging data-driven insights to enhance user experiences and foster community participation, thus driving exponential growth, and facilitating the platform's expansion to a nationwide scale.

Successfully exited the company in 2024, achieving strategic goals and laying the positive groundwork for the organization's future trajectory.

Earnity was a Silicon Valley community-based crypto platform where users learn about crypto through community as well as buy and gift crypto.

As a Senior Product Designer, I led the design efforts for a social-first crypto company, overseeing product experience, marketing, and branding initiatives. I managed design systems, wireframing, and delivered design mocks to developers, ensuring alignment with the overall product vision and implementing enhancements like an improved onboarding features.