• Own messaging and positioning for the Entrepreneur & SMB segments, aligning sales, lifecycle, paid, and PLG strategies.

• Develop and execute key sales plays, strengthening outbound and inbound pipeline growth while enabling sales teams to close more deals.

• Led product marketing for Klaviyo’s WooCommerce expansion, owning research, positioning, and GTM strategy—from foundational audience insights to campaigns that helped drive major ARR growth and contributed to a strategic partnership for 2025.

• Shape campaign strategy for Klaviyo's core market, ensuring alignment across lifecycle, field, paid, community, and web.

• Positioned Klaviyo for the future, evolving its position from an email player into a full platform, across segments.

• Owned messaging and positioning for self-serve campaigns, ensuring alignment across website, paid, and lifecycle channels to maximize inbound conversion.

• Led website development for PLG, driving improvements in on-site experience, sign-up flows, and conversion optimization.

• Developed reactivation strategies within lifecycle marketing, launching campaigns to re-engage and convert dormant users.

• Drove PLG motions to accelerate activation, including onboarding improvements, in-app messaging, and trial-to-paid optimization.

I manage all product, content, and growth marketing for Soul Machines, an AGI company building thoughtful, dynamic, and empathetic AI Digital People.

• Craft content strategy that addresses each part of the buyer’s journey, online and offline, from all stages of the marketing funnel.

• Partner with leadership to scope and execute product marketing strategies needed to reach different B2B user segments.

• Develop and drive go-to-market strategies through various channels (including website, blog, PR, events, email, digital, social, etc.)

• Execute, measure, and refine go-to-market strategies including messaging, training, sales enablement, and product/feature launches.

• Work with product and customer success team to deliver integrated launch programs for upcoming product and releases, including training videos, customer communications, and sales readiness (cheat sheets, product spec sheets, etc).

• Write messaging and positioning for various targets to promote and adopt the Fetch SaaS platform.

• Developed the Go-To-Market process from scratch and managed the Go-to-Market strategy and product launches of high value products and features with cross-functional teams and extensive user research.

• Liaise with early adopters for each product launch to ensure market adoption.

• Develop all product-centric marketing collateral for customers and prospects and tracks campaign success across the marketing funnel.

• Enable sales with competitive, market and positioning tools for prospects.

• Write and design case studies, training, etc. to increase adoption and retention.