Driving AI-powered, end-to-end design strategy for global Enterprise products at scale, creating meaningful user experiences with measurable business impact

Led the creation, execution, and evolution of end-to-end Ads creation and payment experiences for Meta’s 40+ products, developing a customer-centric strategy that drives business impact.

Defined a scalable and customer-centric design strategy and framework for Google payment experiences across 300+ products and services

Built hight performing a global design team, delivering experiences exceeding business goals while meeting user needs.

Shaped a vision for Afterpay mobile app and web experience that met the needs of global customers, and partnered with cross-functional teams to integrate this vision into the short- and long-term product roadmap.

Created and optimized a personalized and seamless Afterpay-integrated Cash commerce experience.

Envisioned and implemented a new Cash Commerce engagement strategy aligned with the net new product direction.

Scaled and led a global team of designers responsible for in-store, family account, new user, login, and identity verification experiences on PayPal's mobile and web platforms for a global audience.

Created a culture of trust and collaboration that enabled the team to achieve high performance.