# Elena Kim > Product Design l Meta, Google, ex-Afterpay/Cash, ex-Paypal, ex-Intuit, ex-Microsoft Location: Mountain View, California, United States Profile: https://flows.cv/elena ## Work Experience ### Principal Product Designer @ SAP Jan 2025 – Present | Palo Alto, California, United States Driving AI-powered, end-to-end design strategy for global Enterprise products at scale, creating meaningful user experiences with measurable business impact ### Principal Product Designer @ Meta Jan 2023 – Jan 2025 | Menlo Park, California, United States Led the creation, execution, and evolution of end-to-end Ads creation and payment experiences for Meta’s 40+ products, developing a customer-centric strategy that drives business impact. ### UX design lead @ Google via PRO Unlimited Jan 2023 – Jan 2023 | Mountain View, California, United States Defined a scalable and customer-centric design strategy and framework for Google payment experiences across 300+ products and services ### Product Design Leader for Afterpay (Acquired by Cash, Block is the parent company) @ Afterpay Jan 2021 – Jan 2023 | San Francisco Bay Area Built hight performing a global design team, delivering experiences exceeding business goals while meeting user needs. Shaped a vision for Afterpay mobile app and web experience that met the needs of global customers, and partnered with cross-functional teams to integrate this vision into the short- and long-term product roadmap. Created and optimized a personalized and seamless Afterpay-integrated Cash commerce experience. Envisioned and implemented a new Cash Commerce engagement strategy aligned with the net new product direction. ### Design Leader @ PayPal Jan 2017 – Jan 2021 | San Francisco Bay Area Scaled and led a global team of designers responsible for in-store, family account, new user, login, and identity verification experiences on PayPal's mobile and web platforms for a global audience. Created a culture of trust and collaboration that enabled the team to achieve high performance. ### Principal Interaction Designer and Innovation Catalyst @ Intuit Jan 2014 – Jan 2017 | Mountain View Directed and delivered design strategy and deliverables on a broad range of projects at Intuit - QuickBooks Online, QuickBooks Self-Employed, TurboTax Self-Employed. IDSA International Design Excellence Award competition Silver award for digital strategy - Turbotax Self-Employed. Built and coached team of designers and influenced the XD community to aim for bigger, bolder, and smarter. International speaker for Intuit’s design for delight culture. Coached students at Stanford D. School for a service design class. ### Senior Experience Designer @ Intuit Jan 2013 – Jan 2014 | Mountain View, CA Led the interaction design for QuickBooks Online Reports and Settings UI. Led research effort and the interactions design for QuickBooks online inventory. ### User Experience Designer II @ Microsoft Jan 2011 – Jan 2012 | Bellevue WA Led simplified Bing’s text ads campaign management user experience. Led Bing Ads Report re-design while creating and developing system-level Bing Ads design languages aligning with Microsoft Metro design. Drove the innovative UX solutions/concepts for display and text ads for online products, Xbox, Skype, Windows phone, and Windows 8 devices - filed 3 patents. ### User Experience Designer @ Microsoft Jan 2010 – Jan 2011 | Redmond WA Generated concepts for the next generation XBOX UI and developed product websites. ### Senior User Experience Designer @ Qualcomm Jan 2008 – Jan 2010 Led planning and developing user-centered design for commercial mobile TV UI from start to finish for AT&T/Verizon devices including detail UI documentations. Developed future mobile TV concepts driven by customer insights. Communicated the latest design concepts to Carriers collaborating with internal stakeholders. ### Design Lead @ Motorola Jan 2006 – Jan 2007 Conceptualized large-scale mobile device features for commercial and future products. Lead and mentored team of 3 designers for the core team. ### Senior User Experience Designer @ Samsung Electronics Jan 2002 – Jan 2005 | South Korea President's award 2003 - Samsung Home Media Center Created and implemented digital device experiences from handheld to 10 ft UX, while conducting research sessions and synthesizing the insights to ensure that the experiences met the needs of users. ## Education ### master in Human-Computer Interaction Carnegie Mellon University ### Graphic Design Parsons School of Design - The New School ### Bachelor's degree in Chemistry Smith College ## Contact & Social - LinkedIn: https://linkedin.com/in/elena-kim-1606b62 --- Source: https://flows.cv/elena JSON Resume: https://flows.cv/elena/resume.json Last updated: 2026-02-23