I'm Elena! I grew up in Russia and came to the US at 16 years old on a tennis scholarship to Michigan State. 🎾 After my MBA, I ended up in sales by chance (like most salespeople), and never looked back.

Experience

Paper RunAccount Executive

2026 — Now

Miami, Florida, United States

Paper Run powers automated Direct Mail for Shopify brands.

SubscribfyHead of Sales

2023 — 2026

New York, United States

Subscribfy powers custom membership subscription programs to help brands increase lifetime value, delight their shoppers and bring incremental cash flow. I was the first non-tech hire, leading the team to go from 0 to $2M ARR in 2.5 years.

TryNowAccount Executive

2022 — 2023

New York City Metropolitan Area

TryNow powers Try Before You Buy programs for e-commerce. I was a full-cycle AE selling TBYB tech to Shopify merchants.

Mommy NearestBusiness Development Manager

2015 — 2021

New York, NY

Mommy Nearest is the nation's leading online publication in the parenting space. I was a full-cycle AE here selling advertising solutions to the business targeting millennial parents.