# Elena (Ivanova) Vazquez

> Growth @ Paper Run | Smart Direct Mail for Shopify

Location: Miami, Florida, United States
Profile: https://flows.cv/elenaivanovavazquez

I'm Elena!

I grew up in Russia and came to the US at 16 years old on a tennis scholarship to Michigan State. 🎾

After my MBA, I ended up in sales by chance (like most salespeople), and never looked back. Turns out the competitiveness, drive, and high-energy I developed while playing sports applies well to chasing deals like a shark.

Today, I'm a Senior Account Executive at Paper Run. We are the best and the most honest platform for sending beautiful and personalized direct mail. While we're a young and scrappy team, we already have hundreds of customers including best in class brands like Gruns, Pair Eyewear, and Create.

Before Paper Run, I was a Founding VP of Sales at Subscribfy, where I helped scale the business from $0 to $2M in ARR. My other experience includes selling for TryNow (Try Before You Buy tech) and Mommy Nearest, where we worked with brands targeting millennial parents.

I love talking about: ecomm strategy, direct mail, industry hot takes, early-stage startup life, tennis, padel, how difficult golf is, and what to buy at Sephora.

Let's connect if you're in the ecomm space or thinking about testing direct mail for your brand!

## Work Experience
### Account Executive @ Paper Run
Jan 2026 – Present | Miami, Florida, United States
Paper Run powers automated Direct Mail for Shopify brands.

### Head of Sales @ Subscribfy
Jan 2023 – Jan 2026 | New York, United States
Subscribfy powers custom membership subscription programs to help brands increase lifetime value, delight their shoppers and bring incremental cash flow. I was the first non-tech hire, leading the team to go from 0 to $2M ARR in 2.5 years.

### Account Executive @ TryNow
Jan 2022 – Jan 2023 | New York City Metropolitan Area
TryNow powers Try Before You Buy programs for e-commerce. I was a full-cycle AE selling TBYB tech to Shopify merchants.

### Business Development Manager @ Mommy Nearest
Jan 2015 – Jan 2021 | New York, NY
Mommy Nearest is the nation's leading online publication in the parenting space. I was a full-cycle AE here selling advertising solutions to the business targeting millennial parents.

### Account Coordinator @ StrawberryFrog
Jan 2015 – Jan 2015 | New York, NY
StrawberryFrog is a purpose-driven advertising agency that has produced award-winning work for its clients.

### Marketing and Communication Intern @ Tommy Hilfiger
Jan 2014 – Jan 2014 | New York, NY

### Graduate Assistant @ Hofstra University
Jan 2012 – Jan 2014
Responsible for recruiting and training of over 150 tutors every semester. Created marketing content in form of newsletters, flyers, infographics, etc. to target the student and faculty population of Hofstra University.

Initiated Facebook and Twitter pages for the department; organically gained an engaged audience of over 400 unique users on Facebook and Twitter within the first two semesters.

### Executive Search Intern @ Carrington Fox
Jan 2014 – Jan 2014 | New York, NY


## Education
### Master of Business Administration (MBA) in Marketing
Hofstra University

### BA in Public Relations, Sociology
Hofstra University

### Bachelor of Arts (BA) in Advertising
Michigan State University

### Associate’s Degree in Studio Arts (Painting)
Borough of Manhattan Community College


## Contact & Social
- LinkedIn: https://linkedin.com/in/ivanovae

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Source: https://flows.cv/elenaivanovavazquez
JSON Resume: https://flows.cv/elenaivanovavazquez/resume.json
Last updated: 2026-04-16