Establish and maintain sales plan and strategic objectives for the territory. Proactively identify qualified sales opportunities across all accounts. Develop and leverage lead sources to generate consistent pipeline. Develop new markets to win new customers. Work closely with sales managers to source and pursue marketing and advertising campaigns. Build and manage promotional budgets to ensure transparency and account coverage.

Develop forecasting and growth strategy for technical sales with high annual targets. Lead company events and trade shows. Coached employees in successful selling methods.

• Annual double digits sales growth.

• 500% sales increase in the territory in 9 years.

Managed and fostered relationships with customers among lighting designers, architects and electrical engineers. Submitted monthly progress report to the upper management to outline sales initiatives and results. Developed new relationships to increase revenue in the territory of Western US and Western Canada. Conducted sales presentations; participated in the industry events and shows. Organized business trips to work closely with sales agencies and keep them and their customers informed of new products.

• Sales increase of 150% in the California market in 2 years

• Overall annual sales growth of 15 to 20 % in the territory

Developed and maintained contacts with electrical contractors, distributors and engineers to elevate lines of lighting controls, dimming systems and occupancy sensors among competitors. Promoted new diverse functions of lighting management systems to agencies and end users to design systems compliant with Title 24 requirements in commercial markets.

• Achieved 15% product market growth within one year.

Developed business plans and financial forecasts for projects. Participated in annual budgeting. Developed collaborative tools to generate forecasts and incorporate input from Sales, Marketing, Operations Planning and Finance, as well as market intelligence and customer-supplied data to ensure forecast consensus.

Conducted studies for the most efficient reflector designs for various light sources: Halogen, HID and LED using light meters and photometric tests.

Oversaw creation of marketing materials and technical documentation for domestic and international markets. Supervised UL and CUL testing and approval efforts. Resolved problems in the field. Monitored area sales and prepared status reports. Prepared and delivered Power Point presentations to senior management.

• Created new products and patented a product design for landscape lighting fixture

• Monitored competitor developments to improve existing products

• Acquired new clients (estimated annual revenue increase: $100,000)

• Significantly reduced product design-to-market time