# Elena Kushinskaya, MBA, CLEP, WELL AP > Western Regional Sales Manager @ PMC Lighting | Sales Enablement, Market Penetration, Product Design, Marketing Initiatives, Results Driven. Location: San Francisco Bay Area, United States Profile: https://flows.cv/elenakushinskayambaclepwellap As a Regional Sales Manager at PMC Lighting, I apply my engineering background, lighting expertise, and wellness passion to drive sales growth and market penetration in the territory. I excel at establishing and maintaining sales plans and strategic objectives, proactively identifying and pursuing qualified sales opportunities, developing new markets and customers, and working closely with sales agencies. I am a US patent holder, a C.L.E.P certified professional, and a WELL AP who believes in creating healthy environments for people to live and work. ## Work Experience ### Western Regional Sales Manager @ PMC Lighting Jan 2024 – Present | Warwick, Rhode Island, United States ### Regional Sales Manager @ OCL Architectural Lighting/ Legrand USA Jan 2014 – Jan 2024 | St. Louis, MO 63146 Establish and maintain sales plan and strategic objectives for the territory. Proactively identify qualified sales opportunities across all accounts. Develop and leverage lead sources to generate consistent pipeline. Develop new markets to win new customers. Work closely with sales managers to source and pursue marketing and advertising campaigns. Build and manage promotional budgets to ensure transparency and account coverage. Develop forecasting and growth strategy for technical sales with high annual targets. Lead company events and trade shows. Coached employees in successful selling methods. • Annual double digits sales growth. • 500% sales increase in the territory in 9 years. ### Sales Manager, Western Region @ Lighting Services Inc Jan 2010 – Jan 2013 | Stony Point, New York, United States Managed and fostered relationships with customers among lighting designers, architects and electrical engineers. Submitted monthly progress report to the upper management to outline sales initiatives and results. Developed new relationships to increase revenue in the territory of Western US and Western Canada. Conducted sales presentations; participated in the industry events and shows. Organized business trips to work closely with sales agencies and keep them and their customers informed of new products. • Sales increase of 150% in the California market in 2 years • Overall annual sales growth of 15 to 20 % in the territory ### District Technical Sales Specialist, SoCal @ Leviton Jan 2008 – Jan 2009 | Tualatin, Oregon, United States Developed and maintained contacts with electrical contractors, distributors and engineers to elevate lines of lighting controls, dimming systems and occupancy sensors among competitors. Promoted new diverse functions of lighting management systems to agencies and end users to design systems compliant with Title 24 requirements in commercial markets. • Achieved 15% product market growth within one year. ### Brand Manager @ US Architectural Lighting Jan 2004 – Jan 2008 | Palmdale, CA Developed business plans and financial forecasts for projects. Participated in annual budgeting. Developed collaborative tools to generate forecasts and incorporate input from Sales, Marketing, Operations Planning and Finance, as well as market intelligence and customer-supplied data to ensure forecast consensus. Conducted studies for the most efficient reflector designs for various light sources: Halogen, HID and LED using light meters and photometric tests. Oversaw creation of marketing materials and technical documentation for domestic and international markets. Supervised UL and CUL testing and approval efforts. Resolved problems in the field. Monitored area sales and prepared status reports. Prepared and delivered Power Point presentations to senior management. • Created new products and patented a product design for landscape lighting fixture • Monitored competitor developments to improve existing products • Acquired new clients (estimated annual revenue increase: $100,000) • Significantly reduced product design-to-market time ### Manager, Design and Applications @ Cooper Lighting Jan 1999 – Jan 2003 | United States Analyzed competitor activities. Proposed and designed custom products and conducted cost studies. Provided engineering assistance to the manufacturing department to ensure compliance with standards and specifications. Developed custom designs for commercial applications. Participated in the CE, UL, CUL approval process. Trained technical and customer service personnel. Created installation instructions for all products. Attended management meetings and represented the company at industry shows and seminars. • Helped secure the first two orders for company’s products from Europe that brought in $200,000 in additional revenue. • Developed in-house product testing procedures that resulted in $5,000 savings in test costs annually. • Created a “light lab” to promptly respond to requests for additional product information. ## Education ### MBA in Finance Pepperdine Graziadio Business School ### Bachelor of Science (BS) in Electrical Engineering Odessa Polytechnic National University ## Contact & Social - LinkedIn: https://linkedin.com/in/elena-kushinskaya - Portfolio: https://www,pmclighting.com --- Source: https://flows.cv/elenakushinskayambaclepwellap JSON Resume: https://flows.cv/elenakushinskayambaclepwellap/resume.json Last updated: 2026-04-13