# Elena Lenets

> Senior UX Designer and Product Owner at Earnix

Location: Ramat Gan, Tel Aviv District, Israel
Profile: https://flows.cv/elenalenets

Applying systems thinking to user experience, I take pleasure in exploring the complexities of web product usability within the larger digital ecosystem through challenging projects and the synergy of cross-functional interactions, delivering commercially valuable results.

## Work Experience
### Senior UX Designer & Product Owner @ Earnix
Jan 2022 – Present | Ramat Gan
Extensive user experience design in a SaaS environment within an international B2B fintech software and big data analytics, including:

• leading end-to-end design of pivotal company projects, consistently delivering high-quality outcomes within established timelines;
• gathering and evaluating business requirements and customer feedback, converting them into high-usability design solutions in collaboration with product managers and engineers;
• developing UX concepts, wireframes, user flows, scenarios, and mockups;
• elevating accessibility by incorporating universal design principles and ensuring WCAG guidelines;
• defined use cases, technical logic, and behavior of UI components, relying on best UX practices;
• establishing and maintaining UX writing documentation as the single source of truth.

### Product Owner @ Earnix
Jan 2023 – Present | Ramat Gan, Tel Aviv District, Israel
Leading the usability aspects of the adoption of a cutting-edge UI components library during the technical product migration from VueJS to React as part of a cross-functional team, including:

• gathering, prioritizing, and documenting product requirements based on UX best practices, customer feedback, and business objectives;
• owning and supervising the product backlog, sprint planning, sprint review, and bugs/defects;
• keeping the project's stakeholders up-to-date on the team's progress and deliverables status;
• ensuring alignment between product usability principles and technical implementation strategies;
• preparing technical guidelines for knowledge transfer to relevant stakeholders and next-gen.

### UX/UI Designer @ ThetaRay
Jan 2021 – Jan 2022 | Hod HaSharon, Central, Israel
• maintained continuous improvement of the primary product by implementing iterative design improvements based on customer feedback and UX best practices.
• developed wireframes, user flows, mockups, UI components, page layouts, and flow navigation;
• elevated accessibility by incorporating universal design principles and ensuring WCAG guidelines;
• developed intuitive information architecture, visual interactions, and navigation systems;
• improved collaboration with the R&D team through streamlined communication channels.

### UX/UI Designer @ Elpisor, Ltd
Jan 2020 – Jan 2021 | Reẖovot, Central, Israel
• gathered and evaluated business requirements and customer feedback, converting them into high-usability design solutions;
• created personas, user journey maps, and conducted user needs analysis and usability testing;
• developed wireframes, user flows, mockups, UI components, page layouts, and flow navigation;
• developed design and UX concepts, presenting them to stakeholders.

### Administrative Assistance Specialist @ Eden Fine Art Gallery
Jan 2019 – Jan 2020 | Tel Aviv, Israel
Collaborated with Digital Marketing, Logistics, and Accounting Departments on conducting online product management and CRM administration, monitoring leads database monitoring, financial reporting, international shipping, and inventory projects.

### Administrative Coordinator @ E-commerce, Private Company
Jan 2016 – Jan 2019 | Be’er Sheva Area, Israel
Ensured the smooth functioning of e-commerce activities through e-commerce platform maintenance, documentation and reporting, order processing and fulfillment, customer service support, data analysis, and record-keeping.

### UX/UI Designer @ DaYarko Advertising Agency, Start-Up
Jan 2011 – Jan 2016 | Smolensk, Russia
• conducted user research and usability testing; 
• developed wireframes, user flows, mockups, UI components, page layout, and flow navigation;
• worked closely with cross-functional teams, including product managers and engineers.


## Education
### Master's degree in Psychology
Smolensk State University

### Diploma Cum Laude
Smolensk Academy of Professional Education


## Contact & Social
- LinkedIn: https://linkedin.com/in/elenalenets

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Source: https://flows.cv/elenalenets
JSON Resume: https://flows.cv/elenalenets/resume.json
Last updated: 2026-03-31