— Growth: Pricing & Monetization / Acquisition / Enterprise Growth

— Core: Enterprise pillar → Org Management / Data Management / Extensibility

Helped to shape PromisePay — a payment facilitation platform redefining debt management experience for better outcomes, and giving good choices to people in need.

— Recruited, led, and mentored a design team (supporting organization of 8 → 400+ ppl)

— Built FBK brand from ground up (0 →69% brand recognition nationwide)

— Led growth and user acquisition strategy (scaling base of active supporters 0 → 2M)

Alexei Navalny for President, Political Campaign (2016–2018)

Alexei Navalny for Moscow Mayor, Political Campaign (2013)

— Recruited, led, and managed design team (in-house, remote, part-time + volunteers) covering all design needs for a high-pace high-pressure political campaign

— Led design & product teams building technical solutions needed for candidate nomination (registered over 1.2M supporters with an initial goal of 350K)

— Designed and shipped an in-house analytic tool supporting 83 campaign field offices

— Launched a merchandise shop that became a reliable and lasting fundraising tool (ROI 200% in 8 months)

— Defined campaign branding and visual language