# Elena Rubtsova, MBA

> Product Design Leader, building award-winning experiences | Product Vision | UCD | Design Thinking

Location: San Francisco, California, United States
Profile: https://flows.cv/elenarubtsovamba

Elena is an exceptional Product Design Leader with over a decade of experience at top companies in Silicon Valley. She specializes in designing products from 0 to 1, evangelizing design thinking across companies, building trust with cross-functional stakeholders, growing and retaining high-performing multi-disciplinary design teams, and delivering delightful award-winning experiences to millions of digital users globally. She is a highly motivated leader with a true passion for inclusive design and innovation.

Extensive expertise in Product Design Leadership, Interaction Design (IxD), User-Centered Design (UCD), User Experience (UX), User Interface (UI), User Research (UXR), Human-Computer Interaction (HCI), Information Architecture (IA), Mobile, iOS, Wearables, Web Platforms, Accessibility, People Management, 
E-Commerce (EC), FinTech, Machine Learning (ML), Artificial Intelligence (AI), Product Strategy, Innovations, Design Craft, Storytelling, Design Systems (DS), Complex Problem Solving, Design Thinking,  Prototyping, Wireframing. Industry-standard tools: Figma, Sketch, Adobe.

## Work Experience
### Product Design Manager, Samsung App @ Samsung Electronics America
Jan 2023 – Present

### Head of Design @ Sequel.io
Jan 2022 – Jan 2023 | San Francisco Bay Area

### Director Of Product Design, Fintech @ Paceline
Jan 2021 – Jan 2022 | San Francisco Bay Area
Unified wellness platform, that builds a healthier world by rewarding healthy habits

### Product Design Leader @ Macy's
Jan 2018 – Jan 2020 | San Francisco Bay Area

### Founder, Head of Design @ REVE Creative
Jan 2016 – Jan 2018 | San Francisco Bay Area
Global digital platform and a community of pioneers in contemporary fashion

### Principal Product Designer @ ShopRunner
Jan 2013 – Jan 2016 | San Francisco Bay Area

### Sr. Product Designer @ Patelco CU
Jan 2011 – Jan 2013 | San Francisco Bay Area

### Product Designer @ PureRED Integrated Marketing
Jan 2009 – Jan 2011 | San Francisco Bay Area


## Education
### MBA in Business and Management
Institute of Management and Business (NIMB)

### BS in Political Science, Honors
Linguistics University (LUNN)


## Contact & Social
- LinkedIn: https://linkedin.com/in/elena-rubtsova-usa
- Behance: https://www.behance.net/elenarubtsova
- Portfolio: http://shoprunner.com

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Source: https://flows.cv/elenarubtsovamba
JSON Resume: https://flows.cv/elenarubtsovamba/resume.json
Last updated: 2026-04-13