# Eliad Goldwasser > Making connections never gets old Location: San Jose, California, United States Profile: https://flows.cv/eliad Making InsureTech user centric one carrier at a time... I do that by applying my experience in contextual inquiry, design thinking and design. But most of all I'm able to empathize with users combined with my passion to simplify (what can be simplified) and ultimately delight users. I have a diverse work experience from Product Design and Consulting. Enterprise applications to Consumer services. touching many technologies and platforms. These experiences made me the hybrid design that I am today (and still evolving…) I have demonstrated ability to work both in a strategic and ideation mode with executives and project teams as well as deliver very detailed designs to support development. I like to take initiatives and run with them from idea all the way through to final design and implementation. I truly cherish the whole process. I have a very realistic approach to project scope. When it come down to it, I know to pick my battles! ## Work Experience ### Sr. UX Design Manager @ Guidewire Software Jan 2019 – Present | San Mateo, California ### Head of SAP AppHaus Palo Alto @ SAP Jan 2017 – Jan 2019 | Palo Alto, CA ### Strategic Design Manager, SAP AppHaus Palo Alto @ SAP Jan 2015 – Jan 2017 | Palo Alto ### Design Lead - SAP Design and Co-Innovation Center Palo Alto @ SAP Jan 2013 – Jan 2015 | Palo Alto ### Sr. User Experience Designer @ SAP Jan 2010 – Jan 2015 | SAP Labs Palo Alto ### Director of User Experience Design @ Education.com Jan 2007 – Jan 2010 It's all about delighting user on education.com. help them find the right information easily. ### Freelance User Experience Designer @ OuterCulture Jan 2007 – Jan 2007 Work with clients to define the user experience of their emerging applications. walk them through a discovery phase, we define the persona and use cases. Give guidance and specifications to engineers for Interaction, Information and Visual design ### User Experience Designer @ SAP Labs Jan 2003 – Jan 2006 work as a consultant for companies that implement enterprise portals. help them with the discovery phase and user task analysis. design custom applications for PO processing for Nike inc. Work Leave Management and Recruitment management solution for Duet suite. ### Sr. Solution Engineer @ SAP Labs Jan 2001 – Jan 2003 Support pre-sales and executive team with all demos for sales, conferences, events, roadshows and press. Help build the base image laptop for field pre-sales. a self contained demo system that illustrates the capabilities of SAP enterprise portal both when online or offline. Responsible for all SAP portals online demo systems. ### Multimedia Developer @ Toptier Software Jan 2000 – Jan 2001 ## Education ### Multimedia Sivan Technology College ## Contact & Social - LinkedIn: https://linkedin.com/in/eliad --- Source: https://flows.cv/eliad JSON Resume: https://flows.cv/eliad/resume.json Last updated: 2026-04-13