# Eli Guerron > —Designer // Formerly: Apple Design Team · Anduril · Oculus · Lyft Autonomous · Microsoft Hololens Location: Cupertino, California, United States Profile: https://flows.cv/eliguerron Multidisciplinary Designer 🇺🇸🇵🇪🇨🇭 guerron.ch paramonga.ch ## Work Experience ### Designer - Apple Design Team @ Apple Jan 2022 – Jan 2025 | Cupertino, California - Apple Intelligence - Siri for Vision Pro - Apple Vision Pro Retail Experiences - Health Initiatives - Home Initiatives ### Lead Product Designer - Special Projects Group @ Apple Jan 2021 – Jan 2022 | Cupertino, California, United States I was incredibly privileged to get to work with freakishly talented people at the Special Projects Group. ### Principal Designer @ Anduril Industries Jan 2019 – Jan 2021 | Irvine, California, United States Worked as Principal Designer in multiple Design areas including - Brand - Industrial Design - Native & Spatial Interfaces (VR) for the Lattice platform Worked in crucial business development initiatives (100+ Million $US) and multiple Top Secret and Classified projects with Palmer Luckey (Founder) and Joe Chen (Co-Founder). Worked with Engineering leads on Industrial Design for: - Ghost 4 UAS - Anvil cUAS - Sentry Tower Also Art Directed the photography campaigns for the Ghost 4, and the Anvil cUAS with renowned photographer Toby Perderson. Designed the Anduril Brand and Visual Aesthetic Style still used widely today in all areas (Software, Marketing, Web, Industrial Design) Implemented heavy hierarchical Swiss and German grids that allowed for a clean, honest but modern design language that extended to all areas of the company. (Software, Marketing, Web, Industrial Design) ### Industrial Designer @ Hyperice Jan 2020 – Jan 2020 | Irvine, California, United States Worked as the sole Industrial Designer for the following line of products. - Venom 2 - Normatec Go - Normatec 3 - Hypervolt Go 2 - Hypervolt 2 Pro - Hypervolt 2 Also worked on a variety of undisclosed products. Worked with founder, Anthony Katz and Vice-President of Engineering, Robert Marton on bringing to life the next generation of the flagship product for the company, The Hypervolt 2, Hypervolt 2 Pro and the Hypervolt Go 2. Products used as the Go-to devices for professional recovery by top athletes in several sport disciplines. Also worked closely with engineering and manufacturing to maintain the integrity of the Industrial Design through tooling, molding, PVTe unit production & prototyping, to initial production runs. ### Interim Design Director @ AliveCor Inc. Jan 2019 – Jan 2019 | Mountain View, California Interim Design Director. Designed the software and the On-boarding experience of Kardia Mobile 6L. Also designed on the on-boarding videos, learning experiences and 6-Lead interactions for reading and taking EKGs on the Kardia Mobile app. ### Google X - Designer @ X, the moonshot factory Jan 2018 – Jan 2019 | Mountain View, California Can't talk about anything I did there, and even if I did, the names wouldn’t make sense. ### Lead Visual Designer @ Oculus VR Jan 2017 – Jan 2018 | Menlo Park As a Lead Visual Designer, I work driving and pushing the design and aesthetic efforts for the Oculus Organization in the areas of UI and UX for current and future products, from initial explorations and conversations to final visual systems which used throughout the Rift, Oculus Quest (Monterey), and Future Platforms. In this role, I was able to spearhead visual explorations and prototypes for Oculus Dash and Rift Core 2.0 providing artistic direction and visual audit for different aspects of the User Experience, while respecting the Oculus brand and feel. I am also involved in translating UX architecture blueprints into highly polished executions (Design and Motion) and working closely with engineering planning their technical implementation, from asset generation to procedural construction with Engineering Leads (2D and 3D). Complementary, part of my work is also to explore new initiatives and visual explorations that could work as features in current and future projects as well as with other members of the Family of Products of the Facebook Organization. (Facebook VR, Instagram, Messenger, Whatsapp.) I also oversee many of these Initiatives implemented into soon to be released features. Lastly, I work and oversee the work of vendors to audit the visual quality of different projects (UI, UX, and Marketing,) with Oculus Connect 4 (OC4 2017,) being my latest collaboration. I did this ensuring that the presentation and announcements of Dash, Rift Core 2.0 Oculus Go, had the highest levels of visuals. This work, allowed Nate Mitchell VP of Product to efficiently communicate the features and functionality of each one of the products on stage. ### Industrial Designer @ Autobon AI Jan 2018 – Jan 2018 | Chicago, Illinois, United States Industrial Designer for Autobon's Visor to retrofit past and current trucks with driver assist features. ### Lead Visual Designer Autonomous Program @ Lyft Jan 2016 – Jan 2017 | San Francisco Bay Area I am lucky to work with one of the most passionate and talented teams of designers, pm and researchers in the world on future products and experiences that change the world of transportation and vehicle ownership. I create designs and visualizations that humanize inputs from computer vision systems (Lidar, Laser, Ultrasonic). I report directly to the VP of Product Design giving updates on ongoing and upcoming initiatives and making sure all production tasks are in perfect alignment with his vision. I oversee the technical and artistic development of visual prototypes for future experience and products related to the autonomous program, making sure they reach the highest level of visual standards. I work with Product Managers and Producers to ensure that goals and milestones are met on time. Collaborate closely with software engineers (Unity and Leads) sharing design guidelines for the faithful replication of prototypes into production models. ### Senior Visual Designer - Hololens, UI - UX @ Microsoft Jan 2013 – Jan 2014 | Redmond Washington Create concepts and visual solutions which are both complex, artistically and technically problems in the areas of Design, Animation, Color, Aesthetics, Computer Graphics, two and three dimensional design, while still maintaining an impeccable design language that contributes to or builds the branding of specific or unknown experiences. Work closely with RnD, creating and implementing to develop workflows and or new products or services that could complement or become future or upcoming projects for Microsoft's Interactive Entertainment Business portfolio. Work closely with developers on the implementation of concepts and visuals into the existing pipelines, serving as a liaison between art and technology. Work with user researchers to coordinate testing efforts, interpret results, and incorporate data into the visual language. Work closely with Creative Directors and Project Leads to coordinate individual and team based design efforts. ## Education ### BA in Art El Camino College ### High School Gardena High School ### Educacion Secundaria (High School) Cetro Educativo Brasilia (Brasilia High School) ### Educacion Secundaria (High School) Centro Educativo Arturo Honores ## Contact & Social - LinkedIn: https://linkedin.com/in/eliguerron - Portfolio: https://www.eliguerron.com --- Source: https://flows.cv/eliguerron JSON Resume: https://flows.cv/eliguerron/resume.json Last updated: 2026-04-13