# Elina Hu > AI Product @ Woflow | ex Toast, Dutchie, Spyce, edX | MIT MechE Alum Location: San Francisco, California, United States Profile: https://flows.cv/elinahu Hi, I'm Elina, a Product leader based in San Francisco specializing in AI-powered workflow automation and 0-to-1 product development. I have 10+ years of experience in B2B SaaS at high-growth startups, with a track record of shipping agentic systems, conversational AI, and LLM-powered automation for enterprise customers including Uber, DoorDash, and Walmart. Most recently I led AI platform development at Woflow, where I launched an AI workflow builder that improved operational accuracy from 45% to 97% for a $10B+ enterprise customer, and built a cross-channel conversational AI agent (voice, chat, Slack) powered by Claude on Amazon Bedrock. I've also spent 4 years building and leading PM teams, most recently growing a team from 2 to 6 PMs at Dutchie and launching the largest product release in company history. I bring a hands-on approach to product, from system design to customer research, and have shipped products across cannabis, restaurants, retail, hospitality, and education. MIT Mechanical Engineering alum. Always happy to connect with fellow builders! ## Work Experience ### Staff Product Manager, AI Platforms @ Woflow Jan 2025 – Present | San Francisco, CA – Led 0-to-1 development of AI platforms powering data infrastructure for enterprise customers including Uber, DoorDash, and Walmart – Defined and launched a 0-to-1 AI workflow builder for enterprise automation. In one deployment with a leading food delivery marketplace, replacing a manual audit process with 40-80% accuracy with an AI agent achieving >95% accuracy and compressing a weeks-long feedback loop into a single workday – Designed a human-in-the-loop evaluation system allowing non-technical users to upload SOPs and ground truth data, review agent reasoning, and iteratively refine prompts via a chat interface, reducing reliance on engineering for model tuning – Built and launched a cross-channel conversational AI agent platform (voice, chat, Slack) supporting inbound and outbound interactions, with a multi-agent reasoning pipeline powered by Claude on Amazon Bedrock – Developed deep technical fluency in the system architecture, including MCP-based tool orchestration, RAG pipelines, and multi-surface abstraction, contributing product-level input to key design decisions Shipped features directly using Cursor and Claude Code across both platforms ### Product Consultant @ Scotch Jan 2025 – Jan 2025 | San Francisco Bay Area – Provided fractional PM leadership for a pre-launch startup, guiding product from 0→1 through pilot – Partnered with engineering and GTM on strategy, customer research, and roadmap for a user-centered B2B product ### Group Product Manager | Head of POS, Retail Operations @ Dutchie Jan 2021 – Jan 2023 | Greater Boston – Head of Product Management for Point-of-Sale (POS) product team for the dispensary retail experience, covering: the Register, Order Fulfillment, Inventory, Delivery, Hardware, and Cannabis Regulatory Compliance – Led a diverse team of 9 direct reports (up to 6 concurrently). Strategically grew team from 2 to 6 PMs. Coached and advocated for team, achieving 4 promotions, including 1 to manager – Navigated team through 2 layoffs and significant strategy changes, resulting in no regrettable attrition on the team – Directed collaboration with co-founder/CPO on largest product release at company to date, Dutchie POS. Collaborated closely with Customer Success on product quality and launch plans, achieving a smooth rollout to 2500 customers in 18 months with minimal issues – Formed a cross functional team (Supply Chain, Implementation, Sales, Support, R&D) and brought on 2 new senior PMs to pilot and launch a 0 to 1 custom Dutchie hardware suite – Managed a year-long investment into a 0-1 next-gen POS intended to cannibalize the existing POS – Launched a custom feature request system in Salesforce with Product Ops and Business Systems, resulting in quantifiable ARR impact data for PMs to use for an analytical, data-driven approach during product roadmap planning ### Head of Product and Design @ Spyce Jan 2018 – Jan 2021 | Greater Boston MIT-founded automated fast-casual restaurant. Acquired by Sweetgreen September 2021. Sweetgreen IPO November 2021. – First product hire. Led Product Management, Design, and Program Management across company – Launched entire product portfolio of 6 new 0-to-1 software products over 18 months – Implemented Agile Software methodologies and JIRA to coordinate work of 5 engineers and 1 QA – Collaborated with CEO to define product vision/strategy and prioritize company roadmap while balancing the needs of Culinary, Marketing, Software Engineering, and Hardware – Hired 2 UI/UX designers and 1 brand design firm for the launch of 3 new consumer-facing B2C retail products (kiosk, website, and mobile app) – Sourced and managed 2 industrial designers to design the robotic kitchen – Designed and built 3 internal products from scratch: POS, Robotic Kitchen Controller, Inventory Screen – Owned and maintained Figma design files/style guides. Iterated on products based on user research – Technology developed by the team was acquired by Sweetgreen and rolled out to 20+ stores, delivering 50% higher throughput, 7% margin increase, 10% higher tickets, and 45% lower employee turnover ### Product Manager | POS and Kitchen Operations @ Toast, Inc. Jan 2016 – Jan 2018 | Boston, MA All-in-one cloud-based restaurant software platform powering over 40,000 restaurants. IPO September 2021 at $30B valuation. – Defined product strategy and roadmap for the core product, including: the POS, Kitchen Display System (KDS), and hardware peripherals – Released two 0-to-1 products (Kiosk and Caller ID). Articulated and developed new product capabilities for the existing customer experience, such sending a text message to the customer when their order is ready – Re-architected, redesigned, and relaunched KDS module. Collaborated across Product Marketing, Sales Engineering, Services, and Tier 2 Support to enable product success across all customer touch points. Resulted in 3x increase in development velocity and 30% increase in module attach rate – Led R&D app performance initiative, removing churn threats from 5 strategic mid-market accounts – Main Product Manager in planning multi-year POS re-architecture project across 3 development teams – Led R&D initiative addressing app performance issues for highest volume customers. Collaborated with Customer Success departments on customer communication and risk-mitigation planning – Formed an internal product counsel across Sales, Design, and Engineering. Hosted collaborative design sprints, resulting in a 3-year KDS product strategy and prioritized roadmap – Launched a Salesforce-based feature request system in collaboration with Business Systems, resulting in quantifiable request and ARR data for product team to leverage during product roadmap planning and prioritization – Hired and managed one direct report ### Program Manager | Customer Success Manager @ edX Jan 2013 – Jan 2016 | Greater Boston Educational MOOC (massive open online course) platform founded by MIT and Harvard. Acquired by 2U June 2021. – Led edX’s High School Initiative to bridge the college-readiness gap by providing content targeted towards a younger, less educated demographic. - Invited to the White House by US CTO Megan Smith for Next Gen High School Summit and CS Education week – Designed two RFPs worth $2.2M to fund 50+ high school-level courses. Resulted in: 400% more learners ages 13-19 and 47% more non-degreed learners in funded courses vs. all edX courses – Negotiated 15+ course development contracts while balancing the demands of funders, CEO, Legal team, Finance team, and content partners – Re-designed a pre-course launch quality review rubric, reducing review time by 66%. – Presented status updates and program metrics to VP and funders monthly – Leveraged JIRA to coordinate between engineering, customer support, and clients on bug reports and fixes. Translated customer requirements and feedback into user stories and product requests in JIRA ### Associate @ edX Jan 2012 – Jan 2012 | Cambridge, MA – Performed market research, vendor analysis, and created presentations for board meetings as a business analyst for the Vice President – Implemented content for 3 MIT MOOCs in XML – Designed company business cards and graphics for the company website ### Mechanical Engineering Instructor @ MIT Ideation Lab Jan 2011 – Jan 2012 | Cambridge, MA – Independently developed and taught curriculum for a two-week workshop teaching 7 students how to use a waterjet – Wrote research proposals and applied for grants from the Mechanical Engineering Department to secure full funding for the course ### Mechanical Engineering Intern | Powertrain R&D and Manufacturing @ Oshkosh Corporation Jan 2011 – Jan 2011 | Oshkosh, WI – Directed the build and installation of powertrain components for a prototype military defense vehicle – Investigated manufacturing line issues and implemented solutions, saving the company $10k/month – Presented findings to senior managers weekly ### Psychology Research Assistant @ MIT Department of Brain and Cognitive Sciences Jan 2010 – Jan 2010 | Cambridge, MA – Researcher in the Early Childhood Cognition Lab (ECCL) under PI Laura Schulz on a study to determine understanding of causal relationships in young children – Ran looking time studies in children ages 8-14 months at the Boston Children's Museum – Processed and analyzed resulting data through Microsoft Excel ## Education ### Bachelor of Science in Mechanical Engineering - Product Design and Development Massachusetts Institute of Technology ### Valedictorian Oshkosh West High School ## Contact & Social - LinkedIn: https://linkedin.com/in/elinahu - Website: http://www.elinahu.com/ --- Source: https://flows.cv/elinahu JSON Resume: https://flows.cv/elinahu/resume.json Last updated: 2026-04-05