# Elina L.

> Design at Salesforce

Location: United States, United States
Profile: https://flows.cv/elinal

Product designer based in the San Francisco Bay Area. I strive to design for good.

## Work Experience
### Principal Product Designer @ Salesforce
Jan 2025 – Present | San Francisco, CA

### Staff Product Designer @ Lyra Health
Jan 2021 – Jan 2025
• Launched Lyra’s first native app (0→1), bridging web and mobile updates and maintaining 4.8+ App Store rating.

• Led design across the full care journey, driving growth-stage innovation and solving complex healthcare challenges.

• Directed cross-functional initiatives to expand into new markets and scale mental health access.

### Growth Product Designer — Discovery, AI Recommendations @ LinkedIn
Jan 2018 – Jan 2020 | San Francisco Bay Area
• Redesigned the My Network tab through experimentation and insight-driven decisions, leveraging AI-powered recommendations to foster meaningful connections and boost engagement.

• Expanded LinkedIn’s discovery experience to reflect People, Pages, Groups, Events, Creators, and Newsletters—transforming passive browsing into high-value interactions.

• Champion scalable, sustainable design frameworks with the design systems and sister teams, ensuring AI-powered personalization were seamlessly reusable and adaptable across the platform.

### Senior Product Designer @ Amplitude
Jan 2018 – Jan 2018 | San Francisco Bay Area
Led complex design initiatives for product analytics workflows, shaping intuitive experiences for data-driven decision-making

### Founding Designer @ Simple Habit
Jan 2016 – Jan 2018 | San Francisco Bay Area
• Solo designer and first employee on founding team at Simple Habit for iOS, Android, Web, responsible for all product and marketing design from 0 to 1.

• Key contributor to the rapid team and user growth from Y Combinator through Shark Tank, scaling to 2M+ users in 18 months.

• Winner of Google Design award (2018), Google Play award (2018) and Mobile UX award (2017).

### Product Designer @ Freelance UX Consultant
Jan 2013 – Jan 2018
• Partner with founders to bring their vision from 0 to 1 through prototypes and rapid experimentation, ensuring a clear path from concept to product-market fit.

• Conducted user research and competitive analysis, developing insights to drive strategy for high-impact growth initiatives for established companies like Google, Waymo, Nike, and Square.

### UX Project Manager @ Accenture
Jan 2014 – Jan 2015 | San Francisco Bay Area
Streamlined an agile project timeline for a team of 30+ interaction, visual, and motion designers, driving the delivery of high-quality, multi-platform consumer experiences for the largest retail and commercial bank in the U.S.

### Senior Business Analyst @ Accenture
Jan 2013 – Jan 2014 | San Francisco Bay Area
Led the development and implementation of a comprehensive tracking system for a global biopharmaceutical leader.

### Mechanical Engineering Intern @ GE Healthcare
Jan 2012 – Jan 2012 | Greater Milwaukee Area
Mechanical engineer for a new line of world-class computed tomography scanners.

### Research Assistant @ Berkeley Lab
Jan 2011 – Jan 2012 | Berkeley, California
Contributed to the following research publications:

• Emerging Energy-efficiency and CO2 Emission-reduction Technologies for Cement and Concrete Production (Lawrence Berkeley National Laboratory)

• Agama Lizard Pitch Control and Hummingbird Flight Kinematics (CiBER Laboratory)

### Systems Engineering Intern @ HP
Jan 2011 – Jan 2011 | San Diego, CA
Conducted in-depth investigations on aerosol behavior for a new line of web presses used in publishing, optimizing system performance and enhancing product reliability.

### Summer Academy Research Intern @ National Science Foundation
Jan 2010 – Jan 2010 | UC Berkeley - Computer Mechanics Laboratory
Engineering Research Intern for the Computer Mechanics Laboratory (CML) at UC Berkeley.


## Education
### B.S. Mechanical Engineering
University of California, Berkeley


## Contact & Social
- LinkedIn: https://linkedin.com/in/elinalin

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Source: https://flows.cv/elinal
JSON Resume: https://flows.cv/elinal/resume.json
Last updated: 2026-04-13