•As the Senior Product Designer, I led the user experience and visual design of the platform and designed major features from initial concept to release.
•Directly contributed to ongoing upward growth by focusing on adoption through intuitiveness and simplicity, retention through a responsive self-service approach, and upgrades through premium features and integrations.
•Conducted user research, interviews, prototype testing, competitive and industry research and analysis to develop customer personas to define and support business requirements.
•Collaborated across teams to finalize mock-ups, define product roadmap, identify future opportunities, and evaluate feature performance.
•Project managed, defined feature requirements, wrote specifications, determined success metrics, prepared customer training resources.
•Hired and onboarded designers and product managers and interns, monitored and evaluated colleagues, managed internal product training, documentation, and processes.