# Elina R. > Senior Product Designer passionate about designing intuitive solutions for real-world challenges Location: San Francisco Bay Area, United States Profile: https://flows.cv/elinar Data-informed Product Designer with an outstanding delivery track record of designing compelling B2B and B2C applications and SaaS platforms and desktop and mobile with a human-centered approach. Committed to building products users love and having fun while doing it. My portfolio can be viewed at: https://elinar.org/ Please get in touch to see my recent work. ## Work Experience ### Lead Product Designer @ Various Startups Jan 2023 – Present | San Francisco Bay Area • Assist early stage startups design and prototype 0-to-1 release-ready products and features with a focus on document management business, and AI. • Design user experience to optimize and simplify interface and user flows. • Lead user experience audits and assessments and generate concrete recommendations to drive product maturity in alignment with business goals. • Perform UX research and product discovery into competitive and parallel markets. ### Senior Product Designer @ Concord Worldwide, Inc. Jan 2018 – Jan 2023 | San Francisco Bay Area • As the Senior Product Designer, I led the user experience and visual design of the platform and designed major features from initial concept to release. • Directly contributed to ongoing upward growth by focusing on adoption through intuitiveness and simplicity, retention through a responsive self-service approach, and upgrades through premium features and integrations. • Conducted user research, interviews, prototype testing, competitive and industry research and analysis to develop customer personas to define and support business requirements. • Collaborated across teams to finalize mock-ups, define product roadmap, identify future opportunities, and evaluate feature performance. • Project managed, defined feature requirements, wrote specifications, determined success metrics, prepared customer training resources. • Hired and onboarded designers and product managers and interns, monitored and evaluated colleagues, managed internal product training, documentation, and processes. ### Senior UX Designer @ Perforce Software Jan 2017 – Jan 2018 | San Francisco Bay Area • As Senior User Experience Designer, I led the full design of a SaaS version control and code collaboration platform from concept to a live beta stage. • Defined holistic product vision and ensured proposals were feasible and addressed customer and business needs in collaboration with leadership, product, engineering teams. • Defined design system and visual aesthetic used across the entire product ecosystem. • Created wireframes, high-fidelity mock-ups, interactive prototypes, and pixel-perfect assets. • Championed design thinking, UX principles, and industry best-practices to streamline product management and engineering processes, using data-informed troubleshooting and problem solving. ### Lead Product Designer @ Veeva Systems Jan 2016 – Jan 2016 | San Francisco Bay Area • As the Lead Product Designer, I led the strategic UX design for emerging products and new markets with a focus on driving discovery and adoption through Network Effect. • Hired and trained product designers to support the Vault Product teams. • Advanced the design system and functionality of the platform user interface to serve all applications to be consistent, cohesive, intuitive, and exceed industry expectations. • Evolved and matured product team processes to align with SaaS industry best practices and agile development. ### Visual Designer @ Veeva Systems Jan 2012 – Jan 2016 | San Francisco Bay Area • As the Visual Designer, I created the UX and UI solutions from concept to release and balanced many projects simultaneously in an agile, deadline-driven environment. • Evolved the early visual design of the product into a mature, intuitive, and elegant business platform. • Developed and implemented an intuitive design system component library, specifications, guidelines, and documentation to build a consistent experience and expedited design-to-development process in collaboration with the Engineering team. ### UI Designer @ Formspring Jan 2011 – Jan 2012 | San Francisco Bay Area • As a B2C User Interface Designer, I designed core product features for a global social network platform with over 25 million users worldwide with a focus on driving engagement and user adoption in a fast-paced, agile environment. • Prepared concepts, user-flows, high-fidelity mock-ups, and prototypes from concept to completion. • Performed user research and A/B and prototype testing, which improved engagement, adoption and user retention. ### Graphic Designer @ Berkeley Electronic Press Jan 2009 – Jan 2011 | San Francisco Bay Area • Led design of custom-branded digital academic journals and online institutional repositories. • Worked with business stakeholders and engineering team to implement features and enhancements for platform institutional repository software. • Designed and project managed the launch of Digital Commons, a repository showcase and subscriber resource center for the leading company platform. • Managed and trained junior designers and cross-departmental team processes. ## Education ### B.Sc. in Graphic Design The Art Institutes ## Contact & Social - LinkedIn: https://linkedin.com/in/elinaru - Portfolio: http://elinar.org/ - GitHub: https://github.com/rnaodjhl --- Source: https://flows.cv/elinar JSON Resume: https://flows.cv/elinar/resume.json Last updated: 2026-03-30