# Elisa Casella

> Founding Engineer @ MAGI

Location: New York, New York, United States
Profile: https://flows.cv/elisacasella

I design and build the technical, data, and product foundations of AI-driven products, spanning architecture, implementation, and the metrics systems that guide decision-making at scale.

My focus is turning real user behavior into actionable signals that shape how products evolve in the hyper-growth stage.

I have a background in computational mathematics and statistics from the University of Waterloo and previously worked at Microsoft, Deloitte, and BlackBerry. My peer-reviewed mathematical modeling paper was published in the Journal of Mathematical Biology and continues to contribute to ongoing work in personalized approaches to exercise and nutrition.

For 15+ years, I competed internationally as part of the Canadian National Jump Rope Team, pushing the boundaries of physical and mental fitness and cultivating a lifestyle of continuous improvement.

## Work Experience
### Founding Engineer @ MAGI Inc.
Jan 2024 – Present | New York, New York, United States
Building and scaling AI-driven consumer products end-to-end, and the systems that power data-driven decision making.

### Software Engineer @ Microsoft
Jan 2024 – Jan 2024 | Redmond, Washington, United States
Windows Cloud Experiences Team

### Software Engineer @ Microsoft
Jan 2023 – Jan 2023 | Redmond, Washington, United States
Crafted optimized Windows365 Cloud PC user experiences through the design, implementation, and analysis of A/B testing experiments. Defined metrics, KPIs, and guardrail indicators from user telemetry to facilitate data-driven and customer-centric decision-making. Performed UX feature changes using Typescript, React, CSS, and JEST, increasing the targeted feature utilization rate by 250%. Presented feature specifications, engineering designs, and data visualizations to cross-functional stakeholders and key executives.

### Computational Physiology Researcher @ University of Waterloo
Jan 2022 – Jan 2022 | Waterloo, Ontario, Canada
Used MATLAB to develop and publish a female-specific mathematical model of liver glucose metabolism involving 200+ differential equations. Validated model outputs with experimental datasets to confirm that metabolic processes are simulated accurately. Analyzed data from peer-reviewed journals to quantify sexual dimorphism in liver metabolism. Applied computational mathematics techniques to model biological systems, allowing for scientific insights without ethical concerns.

### Consultant @ Deloitte
Jan 2022 – Jan 2022 | Toronto, Ontario, Canada
Coordinated Agile team in the implementation of a $450MM SAP ERP transformation for a leading Canadian transportation entity. Chaired Agile ceremonies including Sprint Planning, Daily Scrums, Retrospectives, and Sprint Demos for 6 cross-functional teams. Translated business requirements from internal stakeholders into product specifications. Illustrated fit-gap analyses and ETL solutions to the client, saving $10M in customization costs. Identified and removed user story obstacles. Built and presented data visualizations to key stakeholders using Excel and Tableau, providing implementation approach suggestions.

### Web Developer @ BlackBerry
Jan 2021 – Jan 2021 | Waterloo, Ontario, Canada
Managed and deployed regular site updates to 100+ pages for a multimillion-dollar corporation. Engineered the web launch of BlackBerry Jarvis 2.0, utilizing agile methodology to ensure strict deadline compliance for all stakeholders. Administered and published press releases in collaboration with key stakeholders. Localized major product launches in over 10 languages. Optimized the component-based design in AEM with the reuse of components. Improved the site’s accessibility score by 4% with UI updates, alternative media text, and content orientation.


## Education
### Bachelor of Mathematics in Computational Mathematics Major, Statistics Joint, Computing Minor, East Asian Studies Minor
University of Waterloo

### Academic Exchange in Unification Studies
Ewha Womans University 이화여자대학교


## Contact & Social
- LinkedIn: https://linkedin.com/in/elisacasella

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Source: https://flows.cv/elisacasella
JSON Resume: https://flows.cv/elisacasella/resume.json
Last updated: 2026-04-05