# Elisa Widjaja

> Lead Product Designer | Developer Ecosystem

Location: San Francisco Bay Area, United States
Profile: https://flows.cv/elisawidjaja

I'm passionate about designing impactful products where vision drives strategy. I blend platform thinking with user-centered product strategy to build scalable ecosystems that meet both business and developer needs.

At Autodesk, I lead efforts to improve the end-to-end developer experience, helping external developers build with our APIs and distribute solutions on the Autodesk App Store.

With expertise across discovery and delivery, I thrive in cross-functional teams that value insight, collaboration, and continuous learning.

Skills:
• Product Design
• Product Thinking
• Product Strategy
• Systems Thinking
• UX and Research
• Interaction design

## Work Experience
### Lead Product Designer | Autodesk Platform Services @ Autodesk
Jan 2019 – Present | San Francisco Bay Area
Leading a multi-year, cross-organization initiative to build a connected developer ecosystem that supports Autodesk Platform’s strategic goals.

Crafted a north-star vision that drives our monetization strategy, supports developer success, and enhances user value.

Leading the design and execution of the next-generation App Marketplace as a platform solution.

Improving the experience for third-party developers building with Autodesk APIs to extend Autodesk products.

Partnering with Engineering and Product to drive alignment on vision and strategy.

Advocating for the Autodesk Design System through product adoption and pattern contribution.

### Product Designer | Design System @ Autodesk
Jan 2018 – Jan 2019 | San Francisco Bay Area
Building design system for Autodesk’s portfolio of products across manufacturing, architecture, building, construction, media, and entertainment industries

Design, maintain and evolve UI components, complex interaction patterns and workflows with the guiding principles of flexible, consistent, delightful and resilient

Create documentations on usage guidelines and best practices

Promote design system adoption through collaboration with product teams and providing consultancy on ways to leverage design system to meet products requirements.

### Staff UX Visual Designer @ GE Digital
Jan 2016 – Jan 2018 | San Ramon, California
• Responsible for driving the creative vision and product strategy from User Experience 
   perspective.
• Solving complex business problems and providing simple, elegant and delightful solutions 
   that are empathetic to end-users.
• Ensuring solutions meet the horizontal needs of all GE Business units.
• Establishing visual design language, maintaining and extending the design system as the 
   products evolve.

### Sr. Art Director @ Razorfish
Jan 2008 – Jan 2016
• Involved in helping global brands engage with their audiences through responsive website design, digital brand campaigns, micro-sites, mobile and tablet apps. 
• Involved in end-to-end design process from conception to production
• Collaborate with multi-discliplinary team: Client Partner, Project Manager, Business Analyst, Content Strategist, Designers and Developers.

Clients include:
Hewlett Packard Enterprise, Stanford Health Care, Wells Fargo, U.S. Cellular, Microsoft, Kaiser Permanente, Intel, Sony, Dolby, Visa

### Art Director @ Kane and Finkel
Jan 2004 – Jan 2006
Clients include:
Genentech, Abbott Pharmaceuticals, Amylin, Connetics, Collagenex, Abraxis Oncology, Orthoneutrogena


## Education
### BFA in Graphic Design
California College of the Arts


## Contact & Social
- LinkedIn: https://linkedin.com/in/elisa-widjaja-5ba541

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Source: https://flows.cv/elisawidjaja
JSON Resume: https://flows.cv/elisawidjaja/resume.json
Last updated: 2026-04-13