[Industry-sponsored CMU MHCI capstone with Construction Junction]

Led a full end-to-end website transformation, creating a modern, visually engaging, and user-friendly platform that enhanced business operations. Designed and curated social media content to strengthen brand identity and promote a cohesive online presence.

Managed all phases of IT projects and led the company’s website redesign initiative. Developed a fully functional Excel-based quoting system still in daily use, and guided the website development team through design and critique cycles.

Partnered with the Lead Product Designer to translate user insights into actionable design decisions. Led usability and A/B testing with Grain to identify pain points and improve onboarding, event creation, and invitation flows.

Collaborated with the CMO and co-founder to refine product strategy through user research and concept testing. Synthesized qualitative feedback into data-driven insights that guided design priorities and product development.