2022 — Now
Cupertino, California, United States
Senior Product Designer with 7+ years at Apple, leading end-to-end product design across iOS, iPadOS, macOS, web, and visionOS. I partner closely with engineering, product, and business stakeholders to ship scalable, high-impact experiences used by millions.
Key contributions include:
Led product design from early exploration and user research through high-fidelity design, prototyping, and launch across multiple Apple platforms
Designed complex, cross-platform workflows ensuring consistency while respecting platform-specific patterns and constraints
Collaborated daily with engineering, PM, and leadership to define requirements, align on scope, and defend design decisions grounded in user needs
Played a foundational role in creating and maintaining an internal design system prior to the introduction of a dedicated systems team
Applied systems thinking to unify experiences across emerging technologies, including visionOS
Mentored junior designers and contributed to design critiques, raising craft quality and team standards
Known for operating effectively under tight timelines while maintaining a high bar for polish and usability
My work blends strong UX fundamentals, visual refinement, and technical collaboration, with a particular interest in media-rich, immersive, and expressive user experiences.
2018 — 2022
Cupertino, CA
Assisted with teaching 25~ students the basic principles of UI/UX design. Acted as a guest lecturer and taught an Intro to Prototyping class where I taught different prototyping techniques ranging from lo-fi prototypes (pen and paper) to high-fi prototypes (using sketch, principle, and after effects). Served on the guest panel reviewing and providing feedback to the students' final group projects.
2017 — 2018
San Francisco Bay Area
Product Designer working as a contractor embedded on Apple teams through Hero Digital. Contributed to end-to-end product design on high-visibility Apple initiatives, collaborating closely with Apple design, engineering, and product partners.
Key contributions:
Designed user experiences across Apple platforms, supporting projects from early exploration through high-fidelity execution
Worked within Apple’s design processes, standards, and accessibility guidelines to deliver production-ready designs
Collaborated cross-functionally with Apple designers, engineers, and PMs in fast-paced, high-expectation environments
Produced polished UX and UI deliverables aligned with Apple’s visual language and platform conventions
Adapted quickly to complex workflows, tooling, and stakeholder feedback while maintaining a high bar for craft
This role provided deep exposure to large-scale product development and laid the foundation for my full-time transition into Apple.
2015 — 2017
San Francisco
As the 6th employee and sole designer, I shape brand identity entirely end to end; I lead UX discussion in cross-team collaborations with data, marketing, and user-research. I then translate product ideas into detailed functionalities; flows and designs that work seamlessly and consistently across devices.
Major achievements:
1. From ideation on, I designed and delivered all external and internal tools including the UI/UX processes for multiple products on multiple devices; web, mobile, and iOS, etc.
2. Strategized with all stakeholders to spearhead accurate data-tracking infrastructure to aid informed decisions at CTO level.
3. Created a successful cross-team design system that improved hand-off and development time for engineers by a factor of 10, resulting in increased revenue due to faster shipping efficiency.
A Y-Combinator-backed start-up, Eden Technologies now has a diverse, fully functional office management and services software in only two years, and is poised for national expansion.
Other Responsibilities:
PRODUCT
Designing the UI/UX and creating interactive prototypes for our products on web, mobile and iOS
Creating a Design System featuring a component library, style guide, and guidelines to greatly improve hand-off and development time
Gathering user feedback to iterate new features and solve our users’ frustrations
Ability to work under intensive deadlines and deliver great designs
MARKETING
Leading all visual design on marketing materials including:
Creative direction on photoshoots and marketing campaigns
Print materials such as bus ads, magazines, flyers, etc.
Digital materials such as social media ads, banners, emails
Education
2010 — 2014
University of California, Davis
Bachelor's Degree
2010 — 2014