* Spearheaded content strategy and system instructions (SIs) for complex travel and local queries, establishing content design as a critical stakeholder in model training and improving response quality

* Led content strategy for GenAI Search experiences, including prompt engineering, hill-climbing, autorater development and calibration, evaluation frameworks, etc.

* Partnered with engineering and product to launch dynamic, AI-generated snippets in Local Search, resulting in a 27.5% increase in user engagement and helpfulness for mobile navigation queries

* Early adopter and internal advocate for novel AI tools, creating playbooks and guides that scaled prompt engineering expertise across Search, Ads, and Shopping teams

* Launched MVP for new Reminders feature: drove alignment on product strategy, created scalable content frameworks, partnered with design/PM on long-term North Star vision

* Developed principles for surfacing business trust signals (e.g., eco-friendly) in Instagram Feed and Shops; increased purchase conversions by 8.49%

* Spearheaded a clearer, more cohesive branded content experience: designed new permission flows, created content standards, boosted CTR by rewriting notifications

* Developed style guide from scratch as the 3rd UX employee at the ~400 person company: brand voice and tone, terminology, writing standards & more

* Crafted headers, labels, error messages, notifications, emails, dialogs, tooltips, etc.

* Collaborated with design/eng from kickoff to launch: naming, UX writing, etc.

* Worked 1:1 with founder to launch Product Design program: wrote 30 UX/UI project briefs

* Created student guide, A/B tested emails, organized biweekly module releases