# Elissa Valentine

> Senior UX Content Designer

Location: Brooklyn, New York, United States
Profile: https://flows.cv/elissa

## Work Experience
### Senior UX Content Designer, Search AI @ Google
Jan 2024 – Present | New York, United States
* Spearheaded content strategy and system instructions (SIs) for complex travel and local queries, establishing content design as a critical stakeholder in model training and improving response quality 

* Led content strategy for GenAI Search experiences, including prompt engineering, hill-climbing, autorater development and calibration, evaluation frameworks, etc.

* Partnered with engineering and product to launch dynamic, AI-generated snippets in Local Search, resulting in a 27.5% increase in user engagement and helpfulness for mobile navigation queries

* Early adopter and internal advocate for novel AI tools, creating playbooks and guides that scaled prompt engineering expertise across Search, Ads, and Shopping teams

### UX Content Designer, Search @ Google
Jan 2022 – Jan 2024 | New York, New York, United States

### Content Designer @ Instagram
Jan 2020 – Jan 2022
* Launched MVP for new Reminders feature: drove alignment on product strategy, created scalable content frameworks, partnered with design/PM on long-term North Star vision

* Developed principles for surfacing business trust signals (e.g., eco-friendly) in Instagram Feed and Shops; increased purchase conversions by 8.49%

* Spearheaded a clearer, more cohesive branded content experience: designed new permission flows, created content standards, boosted CTR by rewriting notifications

### UX Product Content Strategist @ adjust.com
Jan 2018 – Jan 2020
* Developed style guide from scratch as the 3rd UX employee at the ~400 person company: brand voice and tone, terminology, writing standards & more

* Crafted headers, labels, error messages, notifications, emails, dialogs, tooltips, etc.

* Collaborated with design/eng from kickoff to launch: naming, UX writing, etc.

### UX Writer @ Skillshare
Jan 2018 – Jan 2018
* Worked 1:1 with founder to launch Product Design program: wrote 30 UX/UI project briefs
* Created student guide, A/B tested emails, organized biweekly module releases

### Product Support Lead, Pronoun @ Macmillan
Jan 2017 – Jan 2018
* UX writer for landing pages, onboarding flows, tutorials, educational materials, etc.
* Coordinated with product designers and developers to drive dozens of features to launch
* Led National Novel Writing Month acquisition campaign: 4,000 signups with 57% conversion

### Author Happiness Advocate @ Pronoun (acquired by Macmillan)
Jan 2015 – Jan 2017
* Early pre-launch employee at venture-funded publishing tech startup
* Owned creation of Knowledge Base: wrote 120 articles with 96% self-help success
* Closed 15,000 tickets and troubleshooted issues as sole support contact for 1000s of users


## Education
### Bachelor of Fine Arts - BFA in Writing, Literature & Publishing
Emerson College


## Contact & Social
- LinkedIn: https://linkedin.com/in/elissavalentine

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Source: https://flows.cv/elissa
JSON Resume: https://flows.cv/elissa/resume.json
Last updated: 2026-03-29