Partnered with prototyping, research and engineering to scope, ship and innovate technical drawing tools for monthly releases to over 1m monthly active users. Developed cross app design patterns, new initiatives and engagement strategies with internal and external partners. Collaborated with product management to develop key performance metrics and analytics. Investigated and developed new social and marketing strategies.

A proud representative for Adobe Fresco and Adobe Design volunteering for pro bono partner programs, regular Adobe Live host, conference speaker and proud Adobe internship program mentor and speaker. A key design contributor featured in several articles championing a user centric design process, direct engagement with customers, and assisted in the pioneering of an exceptional pre-release program with a focus on integrating user feedback.

Design lead for key components of Adobe Fresco; learn, onboarding, the first user experience, in app purchases, sharing and several technical drawing tools. Contributed robust design patterns successfully adapting across tablet, mobile and desktop in partnership with lead designers across the CC ecosystem.

Design lead for Adobe Fresco on iPhone responsible for designing and launching the app within an aggressive one year timeframe. Partnered with research and product management on strategy, positioning and market fit. Developed and delivered fast paced, iterative designs working in conjunction with research and prototyping. Established a successful user feedback centered experience which contributed to the success of being an award winning design app with over 150k monthly active users and growing.

Drove and developed new design patterns and strategies for onboarding, learn, help and sharing which extended across other apps in the CC ecosystem. Created learning initiatives and tutorials whilst developing value driven designs in partnership with research, product management and engineering. Aided in building out a strong feedback centric pre-release program and communication channels with users.

Redesigned desktop tooling for a touch first environment prior to the launch of Photoshop on iPad. Conducted user research, developed new touch focused interactions, and successfully implemented designs for the launch of Adobe Photoshop, Illustrator and Fresco on the iPad and Windows devices.