• Led end-to-end visual design for mobile and web applications, ensuring intuitive UI across platforms by collaborating closely with business analysts and business development teams.

• Spearheaded a full platform redesign that significantly improved user experience and efficiency; praised by partners as the “quickest and easiest” in the industry.

• Created high-fidelity mockups and interactive prototypes in Figma to support feature development and cross-functional team alignment.

• Contributed to and maintained internal design systems and component libraries to ensure consistency and scalability across platforms.

• Participated in UAT for complex UI features, identifying usability issues and refining design solutions before release.

• Drove UX improvements by analyzing behavioral data, gathering user feedback, and leading usability reviews to uncover pain points and optimize key user journeys.

• Designed and built the company’s website in WordPress following WCAG best practices, delivering a modernized, responsive experience and ensuring timely updates for product and company changes.

• Managed a team who produced all brand and marketing materials, including presentations, print collateral, digital assets, and social media campaigns, maintaining a cohesive and impactful visual identity.

• Designed user interfaces and experiences for mobile and web products (for multiple devices and browsers)

• Collaborated with technology/engineering team on details to make the user experience simple and efficient

• Created working prototypes of mobile apps

• Tested usability of web apps

• Designed email campaigns and marketing materials

• Created pitch decks for prospective clients with customized mobile apps

• Created product UI screens that are featured in the current app and upcoming releases

• Collaborated with UI/UX teams on wireframes for the product

• Designed images used across our social media channels to promote features and offers with partnering companies

• Developed and maintained up to date design catalogs that are essential to our Product Development teams

• Built and edited presentation decks directly for CEO, all other C-levels, Marketing and Sales Teams

• Created all keynote presentations with CEO for nationwide conferences

• Established re-usable templates for client pitches

• Built and edited presentation decks using Powerpoint, Excel, and Adobe Creative Suite programs

• Developed graphics used to showcase and explain the company's mobile app

• Completed image correction and color adjustments on stock photos for decks

• Branded all internal and external documents

• Designed creative assets from print advertisements to billboards, regionally and nationally.

• Completed daily graphic requests serving almost 1,000 retailers.

• Developed concepts and proposals for in-house projects including gift-with-purchase items and special promotions.

• Created all necessary materials for new product releases, Trade Shows, Trunk Shows, and other special events.

• Art directed photo shoots, image correction and color adjustments.

• Created and branded all internal and external documents, guidelines and application forms.