Led social, web, and content strategy for Together Home, resulting in:

• 128.5% Instagram growth

• Website redesign that increased inbound inquiries

• 10+ outbound partnership opportunities identified and pursued, leading to new referral pipelines and audience expansion.

• 5+ qualified leads/cycle through bi-monthly in-studio events

• Photoshoot coordination for features in Architectural Digest and Rue Magazine, elevating brand credibility.

• Help women-led businesses elevate brand presence through strategic design and storytelling

• Coach solo entrepreneurs through mindset and branding blocks, translating vision into a high-converting digital presence.

• Designed Web3 experiences for FOX brands, aligning business strategy, partner needs, and user engagement.

• Developed branded fan activations for Fox Deportes & The Masked Singer (leaderboards, gated content, polls).

• Created reusable Figma components for scalable product design across partnerships.

• Co-led pitch deck for Masked Singer x McDonald’s brand activation.

• Used empathy-driven research to identify user needs and guide product development.

• Designed user flows and interactive prototypes in Figma for new features.

• Conducted user interviews and shared insights with design and dev teams.

• Worked closely with developers to ensure smooth design handoffs and uphold quality standards.

• Led weekly "5-Minute Figma" sessions to increase familiarity with the software and foster team collaboration.